Pull Google Maps traffic data into AdWords with this script library
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.
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Google AdWords Bans Payday Loans & Other Risky Loan Ads
Google announced yesterday that they are banning high risk and high interest loan ads from their AdWords network. That means…
Google AdWords Adds Last Click Attribution Bidding
Google announced that advertisers using AdWords will soon be able to adjust their bids based on a last click attribution model. Google said advertisers will be able to select from six different attribution models…
A script for getting granular AdWords account anomaly alerts
Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector.
The post A script for getting granular AdWords account anomaly alerts appeared…
Google bans ads for payday and high interest loans
As of July 13, the ads will no longer be accepted in AdWords.
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Google AdWords Final URLs Report Gets Conversion Columns Metrics
Google quietly announced on Google+ that the Google AdWords Final URLs report is now getting conversion column metrics.
Google said “conversion columns now available for final URLs…
AdWords Express now shows Google Analytics goal results
Small businesses can see how their ads convert from the AdWords Express dashboard.
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Google confirms live demo of new AdWords redesign will happen on May 24
A new screenshot shows how ad scheduling data might be presented in the updated interface.
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Google Upgrades AdWords Editor With More App Features
Google announced on Google+ that they’ve released a new version, version 11.4, of the AdWords Editor. The new version adds mobile app updates bringing support for for mobile app install campaigns for Display, app and review extensions…
Brand bidding & PPC optimization: future of brand protection (part 8)
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
The post Brand bidding & PPC optimizatio…
AdWords Editor update: Frequency caps, review extensions, display app install campaigns
Version 11.4 is now available for download.
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New Google Test: AdWords Ads Can Result In 15 Point Drop In Organic Click Through Rates
There haven’t been any big studies on the impact of PPC, AdWords ads…
What Kobe Bryant can teach you about succeeding with AdWords
Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.
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Google AdWords Ad Leads To AdWords Phishing Attempt
Tejas Kirodiwal notified me via Twitter that he spotted an ad on Google, an AdWords ad…
Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
The post Google Shopping ads so hot right now: the meteori…
Google Merchant Center Adds Feed Rules; A Tool To Manage Your Data Feeds
Google AdWords announced a new tool to help Google Shopping merchants manage their merchant center product data feed…
Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
A self-service tool to fixed errors, add custom labels and more right in Merchant Center.
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Searching for searchers: Audiences are the new keywords
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
The post Searching for searchers: Audiences ar…
New Test: Google AdWords Expanded Text Ads
Ginny Marvin posted at Search Engine Land a screen shot she found of the new Google AdWords expanded headlines.
In this Google AdWords test, Google has expanded the headline to two lines that wraps and the description is now up to 80 characters…
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Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
The post Trend observation: branded PPC ads get…