Google AdWords To Retire “Converted Clicks” On September 21st
Google announced that on September 21, 2016 they will be retiring the “converted clicks” metrics and replacing it with the “conversion” metrics.
Google AdWords New Machine Learning Based Smart Bidding
Everything at Google is going the way of machine learning, not just the search results…
Google AdWords One Page Ad Approvals Sheet
Google released a single page document for understanding ad approvals. The document can be downloaded over here and it contains information about getting your AdWords ads approved…
How to use device bid adjustments, straight from Google
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.
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Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October 26.
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Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords
Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google.
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Google AdWords Payday Loans Ban Now Goes Into Effect?
In may we reported Google AdWords is banning payday loans and other high interest and risky loans from advertising on AdWords. But July 13, 2016, the date it would go live…
Google sunsetting AdWords Converted Clicks in September
The Conversions metric finally takes over for AdWords’ original conversion tracking method.
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5 annoying AdWords bugs only the pros know
AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.
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Color fade: A history of Google ad labeling in search results
A look back at how Google has treated ads in search results from blue shading to the green label of today.
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Google AMP Ads: A4A
Google announced this week they have published the AMP version of how they should handle ads on AMP, also known as A4A…
Google AdWords New Imported Call Conversions
Google announced that advertisers can now import their call conversion data into AdWords starting today – well, it is rolling out over the next few weeks…
Three of the most important data segmentations for any Google paid search analysis
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
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Google’s ban on payday & high-interest loan ads going into effect now
After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out.
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Soon, import call conversion data into AdWords for better attribution & optimization
Tracking call conversions will no longer be limited to measuring call length.
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Google AdWords To Add Cross Device Conversion Column By Default
Google announced that starting after August 16, 2016, all new AdWords accounts will include cross-device conversions in the Conversions column by default.
Previously, this was a setting your can turn on or off but now, by default…
Google AdWords Admin Alerts & Administrative Owner Access Controls
Google announced on Google+ that they added some higher level administrative features for those advertisers/agencies that manage multiple AdWords accounts. They added notifications and Administrative Owner access for manager accounts…
Expanded Text Ads: Are they living up to the hype?
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
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Google AdWords Price Extensions
Google announced a new AdWords ad extension for showing off your prices for your more popular services.
Google calls them price extensions and they showcase your business’s offerings in detail…
AdWords managed accounts get a roll-up of individual account notifications
The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.
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