New Version Of The Google Merchant Center Live
Google announced a newly designed Google Merchant Center. The new design also brings in more updates and features.
Google said the new version “offers the same functionality you’re used to…
New Google AdWords Account-Level Sitelinks
Google quietly announced on Google+ a new version of sitelinks named account level sitelinks. What this means is that sitelinks can show with any of the ads in your account automatically…
Google debuts a brand new look for Merchant Center
A much needed face lift also includes some new features.
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Google Tests Bringing Back Old Yellow AdWord Label?
Ruban notified me on Twitter that he is now seeing the yellow ad label back in the Google search results near the AdWords ads. Google has done away with the yellow color for the ad label back June 2016 after switching to the green ad label…
The SEM automation primer
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
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Google AdWords Doesn’t Rank Expanded Text Ads Better Than Standard Text Ads
As you know, Google AdWords started rolling out expanded text ads last month. But Google said the AdWords ranking algorithm will not treat expanded text ads any better than standard text ads.
Cassie from Google said so in a Google AdWords Help thread…
Google now requires more reviews for Seller Ratings to show in ads
The higher threshold will put added pressure on smaller businesses to gather reviews.
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Spell-check your new expanded text ads with this AdWords script
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.
The po…
Google Home Services Ad Testing Carousel Layout On Mobile
In September, Google added home services ads to the AdWords offerings. Since then, the design has changed for the ad format over the past several months.
Now…
3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!
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Only Seeing One Organic Listing In Google; Likely A Bug.
Every now and then, I see someone complain that Google is evil because they are only showing one organic result for their query in the search results. The organic result is surrounded by four AdWords ads on top and three ads on the bottom…
The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.
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Google AdWords Campaign Groups; Track Goals Across Campaigns
Google AdWords is testing a new feature named “campaign groups.” Campaign groups let you set and track goals across multiple campaigns to track their impact on a shared or “common goal.”
Ariana Wolf first shared this finding on Twitter and shared thes…
Google AdWords Call-Only Ads Automatically Showing Business Name In Headline
Josh Leibner posted on Twitter that the Google AdWords call only ads is now automatically pulling in the business name into the headlines of the ads. I tested this myself and it seems to be legit…
Business names start showing in AdWords Call Only ads
Branding in the headlines should please advertisers.
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Google testing Campaign Groups to forecast & track goal targets across multiple campaigns
Track conversion, spend or CPA performance for a set of campaigns.
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Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
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Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google Explains Why They Made Changes To Keyword Planner
Earlier this week I reported that the Google keyword planner tool has restricted access to the tool to only those with active paying campaigns above a specific threshold. I was waiting for Google to say why and their answer is what I expected…
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Google AdWords Device Bid Adjustments Hitting AdWords Advertisers Now
I know we covered about three weeks ago that AdWords device bid adjustments from Google was starting to roll out. But the announcement about it rolling out and when it actually starts to roll out and hit advertiser’s dashboards are two different thing…