Google AdWords Certification Bug Says Valid Through December 31, 1969
Many Google AdWords professionals who are taking the AdWords exam to become certified as a Google AdWords partner are getting confirmations that their certificate expired over 46 years ago, specifically on December 31, 1969…
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem.
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
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Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the differences between the two networks, when we’re trying to optimise campaigns.
Google AdWords Extends Null Quality Scores To October 10th
Last month we reported Google AdWords would begin showing null values for the AdWords quality scores in some cases starting last week. Well, that didn’t happen…
Google Warns Shopify Users: AdWords Conversions May Be Double Counted
Cassie from Google posted in the Google AdWords Help forums that those that use Shopify for their e-commerce sites and AdWords conversion tracking need to consider updating their conversion count to avoid unexpected duplicate conversion metrics…
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7 advanced tips for Google Shopping ads
As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
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Bidding on the competition: Is it really worth it?
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
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The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
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Google: Search the primary and most often used mobile shopping tool
Survey says nearly 90 percent of mobile consumers turn to search first.
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The Google Keyword Planner Bug Fixed, Again
We’ve been covering more keyword planner bugs here within the Google AdWords system that Google algorithm updates in the past couple weeks, which is unusual.
Well…
Common PPC mistakes and how to avoid them
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
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Google AdWords Extends Expanded Text Ads Deadline To January 31, 2017
Google announced they have given AdWords advertisers more time to convert over from the standard text ads format to the expanded text ads format that went live in July but has been in testing since April.
Now you have until January 31…
Google AdWords To Kill Off Campaign Experiments
In February, Google launched campaign drafts and experiments for AdWords and then also pushed it out for display ads. Well, it didn’t last long…
Google bumps Expanded Text Ad deadline to January 31, 2017
Issues a set of dos and dont’s for testing expanding text ads.
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Another Big Google Keyword Planner Bug Requiring Active Campaigns?
Many of those trying to access the Google AdWords Keyword Planner Tool this morning are being presented with an error that they cannot use the tool because they need to have one active campaign.
The error reads “to use Keyword Planner…
Google AdWords Adds Multiple Account Access & Management
Google AdWords has added a feature that lets you sign in with one account and quickly switch between different AdWords accounts without using the MCC (My Client Center). Google is calling it “multiple account access and management…
New: Access up to 5 AdWords accounts with one login
Also, no need to confirm user access invitations anymore.
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Seeing Google Keyword Planner down? You’re not alone
Many users with active campaigns are unable to access Keyword Planner.
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AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments
Retirement of the legacy testing tool will begin the week of October 17.
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