For manufacturers selling in retail chains, Google launches affiliate location ad extensions
The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads.
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Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.
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Google AdWords Click-To-Message Ads To Roll Out In Weeks
In June, Google AdWords began testing click to text ads and then we saw it expanded to the UK – Google announced “in the coming weeks…
Google Keyword Planner Adds Import Keywords From Existing AdWords Campaigns
The Google AdWords keyword planner tool added a feature to get forecasts for campaigns or keywords from your existing accounts. Google announced this on Google+ saying you can now automatically import your existing campaigns into Keyword Planner…
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Google AdWords Testing Affiliate Location Extensions
George Bates shared a screen shot with me on Twitter of a new location extension named “affiliate location extensions” in AdWords. It shows the “relationship type”, the country and the available chains you can pick from…
Google AdWords click-to-text message extension is coming out of beta
With the new mobile ad extension, users will be able to connect with advertisers via SMS.
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Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
The post Dear Google, how about OS targeting? Programma…
Are there PPC monsters lurking inside your paid search account?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
The post Are there PPC monsters lurking inside your paid s…
What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
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How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
The post How should your ad budget impact c…
Want To Stop Your Google AdWords Campaigns? Deleting Your Google Account Won’t Help.
This is something I never thought of before – what if you have a Google AdWords campaign running with your Google account and you delete your Google account – what happens to the campaign…
Report: Google AdWords Drop Of More Payday Loan Ads
Ginny Marvin from Search Engine Land wrote Why are payday loan ads still showing on Google after the ban…
AdWords rolls out Salesforce account linking for automated conversion imports
The conversion data import solution is coming out of beta.
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Google AdWords Updated Their Android & iOS Apps
Google announced on Google+ that they’ve updated the AdWords app for Android and iOS this week. The truth is, the Android version was updated this week but the iOS version was updated about a month ago on September 06, 2016.
Anyway…
Google AdWords SMS – Click To Text Ads – Reach The UK
This past June, we reported some users seeing the new AdWords click to text SMS ad extension on the Google AdWords results. In short, it is a way for searchers from their mobile devices to send a text/SMS message to the advertiser to unlock a deal or…
Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes.
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The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
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PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
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Google AdWords Editor v11.6 Adds Universal App Campaigns & More
Google announced the latest version of the AdWords Editor, version 11.6. The big updates here include device bid adjustments, two Gmail ad templates, universal app campaigns, scheduled downloads…
Google AdWords Changes Display URL Unicode Characters Support
Google AdWords announced quietly on Google+ that they are now changing the way how they handle displaying unicode characters in the display URLs. Google said display URLs in Unicode characters will show as Unicode characters regardless of the user’s G…