Google to start overriding call extension numbers with location-specific phone numbers in ads
Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017.
The post Google to start overriding call extension numbers with location-specific phone numbers in…
2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search.
The post 2016: The year in paid search (A year of massive change!) appeared first on Search Engine Land.
Please…
Amazon begins testing Product Listing Ads on AdWords
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
The post Amazon begins testing Product Listing Ads on AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for th…
3 ways in-house do-it-yourselfers can prepare for PPC management
So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed.
The post 3 ways in-house do-it-yourselfers can prepare for PPC management appe…
Improve your paid search & social through relationship marketing
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social.
The post Improve your paid search & social through relationship marketing appeared first on Search Engine Land.
…
How your startup should be using Google AdWords
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.
The post How your startup should be u…
6 common PPC reporting mistakes that can make you look terrible
Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them.
The post 6 common PPC reporting mistakes that can make you look terr…
Google Shopping Display URL Emoji Spotted
Search marketers try anything to get their search listings to stand out and one put an emoji Santa Claus in their Google Shopping display URL to stand out…
Is Google AdWords Testing Underlining Display URLs?
Ronnie Jones shared a screen shot on Twitter of the Google search results, specifically the AdWords listings…
Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
The post Should you create device-specific PPC campaigns? appeared first on Search Engine…
Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices.
The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.
Please visit Search Engine Land …
Google AdWords Tests Capitalizing First Letter In Display URL?
Gordon Campbell posted images on Twitter of Google testing making the first letter of the display URL in the AdWords ad results capital. He said that in the AdWords backend, ad management area, the display URL is completely lowercase…
Google Shopping Carousel Adds Category Filters
Google seems to be rolling out a new carousel feature set for shopping ads. This was covered by Ginny Marvin back 3 weeks ago, but now it seems more and more people are seeing it…
Google AdWords Adds Audience Lists At Campaign Level
Google announced you can now apply audience lists to the campaign level now. Previously, you were only able to add these audience lists on the ad group level…
Google AdWords Location Extensions Bringing Back Stars In Ads
Joy Hawkins posted on Twitter that she saw stars in the location extensions part of a Google AdWords ad. Honestly, I have not seen one of these in years and I personally cannot replicate it…
Google brings campaign-level audience targeting to all AdWords advertisers
The new feature will be a big time-saver.
The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to use your buyer personas to build your 2017 search marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget.
The post How to use your buyer personas to build yo…
Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.
The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle…
Please visit Search Engine Land for the full article.
Google AdWords Editor V11.7 Adds Location Extensions, Bumper Ads & More
Google has quietly updated their AdWords Editor to version 11.7. There was no announcement yet but there was a release note posted over here documenting the change on December 5th as “Download AdWords Editor 11.7 for location extensions, bumper ads……
Among latest AdWords Editor updates: Convert text ads to responsive ads
Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads.
The post Among latest AdWords Editor updates: Convert text ads to responsive ads appeared first on Search Engine Land.
Please visit Search Engine Land for the …