Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.
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Google AdWords Retiring Converted Clicks In March
In July, we reported that converted clicks is retiring on September 21, 2016 but Google extended that to next month. Google posted a reminder on Google+ saying converted clicks is being retired next month, in March 2017…
AdWords Converted Clicks sunsets for good in March
The old metric will vanish completely as Conversions measurement fully takes over.
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Google AdWords MCC Account Can Manage 85,000 Client Accounts
Many of you have MCC (my client center) Google AdWords accounts that let you group in your client accounts into one screen so you can manage those clients with one login…
84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search
Both advertisers opted to drive users to their own sites instead of YouTube.
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When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
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Google Promoting The New AdWords Interface To More Advertisers
In March of last year, Google announced the new AdWords interface and then in August we saw it live and shortly after they began selectively rolling it out to some users to test.
Well…
Does dwell time really matter for SEO?
What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.
Google Now Testing Ads Added By AdWords
Well, Google has done it, they’ve automated the process of creating new ad variations for your Google AdWords account and they are testing it now live…
New AdWords interface alpha is rolling out to more advertisers
As Google continues to build out the new UI, more advertisers are getting access.
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Google launches Ads Added by AdWords pilot: What we know so far
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.
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AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
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The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
T…
Google AdWords Updates IF Functions & Default Values
Google quietly announced on Google+ that they made some changes to the IF functions and default values used for ad customizations. Google said “we’re making it even easier to customize these ads with IF functions and default values…
Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged.
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Google AdWords Ad Disapproval Notice Bug
Google has confirmed in a Google AdWords Help forum thread that there is a bug with some advertisers not being able to see why some of their ads are not approved. In short, when an ad is disapproved, it doesn’t show why…
Google AdWords Also Testing Orange Ad Label
Google this week has been busy testing new colors for the ad label. Last year they went from yellow to green with the ad label. This week we spotted Google testing green outlined ad labels and also a black ad label…
Google Horizontal Scrollable Local Pack Ads
Google seems to be testing yet another format for the local pack ads. @SilverbackStrat shared a screen shot with me showing a local ad pack which looks like the AMP carousel. A horizontal scrollable set of cards that you can scroll or flick to get mo…
The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
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Google Disabled 1.7 Billion Ads & Kicked Out 200 Publishers In 2016
Google released their bad ad report for 2016, telling us they “took down 1.7 billion ads that violated our advertising policies,” which was more than double the amount from 2015…