Google AdWords New Maximize Conversions Smart Bidding
Yesterday, Google announced a new smart bidding feature within AdWords named “maximize conversions.” As the name suggests…
Google Attribution: What search marketers need to know
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.
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Google’s New AdWords Interface To Launch To All By End Of Year
Google announced they will be launching the new AdWords interface by the end of the year to all advertisers.
In March of 2016…
New Quality Score metrics: What matters most, and how to improve your ads
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.
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Micro-wins: The true secret to AdWords success
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time…
Google expands offline attribution and launches in-store sales measurement
Google is beefing up offline analytics with more store visitation and sales data.
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Spotted: AdWords reporting dashboards that can be scheduled & shared
Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.
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Google AdWords Beta For Search Ads With AMP Landing Pages
Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said “we’re launching a new AdWords beta that lets you use fast-loading AMP pages as th…
Google Attribution Merging AdWords, Google Analytics & DoubleClick Search
Google announced their intentions to rid of last-click attribution and replace it with Google Attribution. Google Attribution is Google’s effort to give you a more complete view of the customer journey from start to finish and beyond…
AdWords gets Google Optimize & Google Surveys 360 integrations
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.
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Google will automatically convert display ads to AMP, test AMP landing pages for Search
Company says AMP ads can load up to 5 seconds faster than standard display ads.
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Google AdWords Adds Segment Paid & Organic By Device Report
Google quietly posted on Google+ that they added the ability to segment your paid and organic traffic by device type. Google has added the ability to download this data from AdWords…
Google is extending in-market audience targeting to Search campaigns
Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories.
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Google AdWords Tests Expand Out Carousel Price Extensions
Jennifer Slegg spotted yet another Google AdWords user interface test in the mobile results. This one shows a carousel based card extension but only visible by clicking a drop down link…
Sign Up For Beta Purchases On Google
Google has opened up an interest form that you can access over here that lets you try to get included in the Purchases on Google beta.
The buy now button was demoed a couple years ago and looked like this:
Anthony Capetola first noticed this and…
Now you can schedule offline conversion imports in AdWords
Imports from files can be scheduled daily or weekly.
The post Now you can schedule offline conversion imports in AdWords appeared first on Search Engine Land.
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The anatomy of ad copy relevance: The new Google standard
Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.
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Pl…
Purchases on Google quietly opens beta for requests in US
US merchants can now request access to Google’s “buy button” program.
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Google AdWords Adds Scheduled Conversion Imports
Google quietly announced on Google+ that you can now automate your conversion imports in Google AdWords. There are two ways you can automate the import of your data in to AdWords. One is by uploading or linking to a file and the other is by transmitt…
Google AdWords Changes Ad Rank Thresholds
Ginny Marvin reports at Search Engine Land that there are possibly significant AdWords ad rank threshold changes rolling out now. These changes may have impacted the AdWords CPCs in your accounts…