Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get your AdWords account up and running, and set for success.
Google AdWords New Days To Conversion Report
Last week, Google quietly announced on Google+ a new feature to help advertisers understand the time it takes for their customers to convert after they click on their ads…
New Google AdWords Design & Features Now Available To All
Google announced last week that the new AdWords interface, after years and years of testing and incremental rollouts is now available to all advertisers.
On Wednesday night, Google said “starting today…
How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.
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The nitty-gritty paid search account health check: Part 1
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.
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Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities.
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AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management tools.
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UPDATED The AdWords 2x budget change: Considering the potential impact
There are still many questions about how this sudden change will affect ad delivery and spending.
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Google AdWords Can Now Spend Twice Your Daily Budget
Google announced on Google+ that they can now automatically spend twice your average daily budget in order to help you reach your goals. This will not result in you spending over your monthly budget…
Google announces AdWords daily budgets can overspend by 2x, automatically
While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option?
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Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
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Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local sear…
2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
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Google AdWords Restricts Addiction Rehab Ads Over Abuse
Looking for Google AdWords ads around some of the more popular drug addiction rehabilitation queries might prove to be hard these days. The Verge reported that Google is cracking down on these industries after noticing a lot of abuse in these industri…
Google Call Only Ads Now Support Ad Extensions
While I was offline last week, Google AdWords announced that call-only ads now support new ad extensions…
New: Bulk Cancel Inactive Google AdWords Account
You can now cancel in bulk your inactive Google AdWords accounts from your manager account. All you need to do is login, select them and click edit and then cancel.
Sign in to your AdWords manager account…
CSEs will compete head-on with Google Shopping in EU search results
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
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Is This The Google Shopping Ad Design For The EU?
Bloomberg reported that Google is coming out with a standalone shopping ad unit to comply with the EU regulations, so I guess it would only show in the EU regions…
Alphabet to create separate business unit in Europe to run Google Shopping
Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity.
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