6 AdWords strategies businesses can use to make love, not war on Valentine’s Day
Give the gift of Adwords love this Valentine’s Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.
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Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search
Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords will be no exception to that. I caught up with Ashley Fletcher, VP of Marketing at Adthena and former Product Manager at Google, to talk about we can expect from paid search in the coming year.
Google AdWords Adds Insight Cards For Impression Shifts & Changes
Google quietly announced on Google+ and Twitter that they have added two new insights cards to the AdWords overview page that shares when your ad impressions shift significantly from one device to another…
The must-have tools for paid search success
Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. We review some of the essential tools to achieve PPC success.
Google EU shopping rivals complain antitrust remedies aren’t working
They’re demanding more changes, saying their problems have intensified rather than improved since the EC ruling in June, 2017.
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Google AdWords Extensions: Email Reply Time & Average Delivery Time
Matthew Umbro shared on Twitter a new Google AdWords extension last week that the PPC community thinks is another form of an automated AdWords ad extension. He showed the AdWords ad showing in the snippet or ad copy “email reply time 3 hours…
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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
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Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
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Google AdWords Adds Remarketing Ad Settings & Mute Ads Additions
Google announced they are adding two new features to help searchers and users see less ads they don’t want to see. Google announced “more additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, on website…
Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting.
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Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
Google announced more options for users to control the kinds of ads they see.
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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google’s direct upload support to end March 20, 2018.
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Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here’s how you can ramp up your multi-channel strategy in 2018 to meet that demand.
Google AdWords App Now Lets You Add/Edit/Delete Keywords
Google announced on Google+ and Twitter that now you can add, edit or delete keywords within your AdWords campaigns directly in the Google AdWords mobile app …
Google adds keyword functionality to the AdWords app
Advertisers can make more on-the-go changes.
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3 AdWords features you’re probably underutilizing
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.
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10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
Understanding AdWords keyword match types for manufacturers
With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help.
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Google To Drop AdWords Review Extensions
Google is going to be dropping and removing the feature in AdWords to show review extensions in your ad copy. This month…
Google is sunsetting AdWords Review extensions
The text ad extension will be removed from AdWords entirely next month.
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