In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.
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Google Caught Selling Bump Stocks Via Google Shopping
There has recently been a lot of talk around bump stocks since the Florida shooting, and even well before it…
Google Keyword Planner Tool Redesigned
Over the last week or so, I received many tweets from folks in the industry about a new design rolling out for the Google AdWords Keyword Planner tool. I believe @collindaviss was the first to notify me of the change last Wednesday and since then…
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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
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AdWords Keyword Planner update appears to be rolling out in the new interface
The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.
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Keyword infringement: Edible Arrangements files $209M trademark suit against Google
While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface.
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Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success.
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Federal Election Commission proposal toughens political ads disclosure rules
The rule would bring traditional media disclosure requirements to digital ads.
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Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.
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How to build a stronger, more effective PPC team
Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.
The post How to build a stronger, more effective …
Test: Google Showing Competing Shopping Search Engines In Shopping Carousel
As you know, the EU fined Google over anti-competitive search results in the shopping space…
Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission’s antritrust ruling against Google, but it may not satisfy rivals.
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Google AdWords Using Maximize Conversion Bidding May See Unusual Higher Cost Per Clicks
Google’s community manager, Michelle, in the AdWords forum said there may be “some edge cases” where switching your bidding strategy from any of the available options to maximize conversions bidding may result in high swings and spikes in your CPC, cos…
AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed calls.
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Google AdWords To Crack Down On Ticket Resellers
Google announced they have a new AdWords policy around ticket resellers. Specifically they now “require all event ticket resellers to be certified and to radically increase their transparency…
Optimizing for quality score is a best practice, except when it’s not. Here’s why.
Contributor Amy Bishop explains that improving quality score shouldn’t be a goal in itself, but solely a means to achieve your business goals. How to tell when it’s worth focusing on and when it’s not.
The post Optimizing for quality score is a best practice, except when it’s not. Here’s why….
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Google begins enforcing certification process for event ticket resellers on AdWords
Ticket resellers are now included among the list of restricted advertisers on AdWords and must be certified by Google before they can advertise.
The post Google begins enforcing certification process for event ticket resellers on AdWords appeared firs…
Google AdWords Missed Call Ad Extension?
Reena Jha shared a screen shot of a weird Google AdWords ad extension that not only shows the call extension but also a “missed call” button…
Google AdWords Impressions & Clicks May Show After Campaign Was Paused
A Google AdWords advertiser complained on Twitter that two days after pausing a campaign, he is still seeing clicks…