Google Member Prices In Hotel Listings From Google One?
A number of people over the past few days have been noticing “Member Price” with the new Google One logo next to it. It is unclear how any of this works but it seems those that enroll in Google One are getting discounts in Google’s hotel search result…
Google Ads Report Editor Now Supports Chart Time Comparison Data
Google Ads Report Editor has added the ability to let you compare data in a chart or graph view. A year ago you were able to compare data by date as well, but not in a chart view.
Google Ads Adds Multi-Factor Authentication Security
Google Ads, formerly AdWords, has announced they are adding multi-factor authentication for login to the console. This can be turned on and required to login and make ad changes.
Beta Test The Google Ads Mobile App
Want to play with the beta version of the Google Ads mobile app for iOS or Android? You can sign up to participate in the beta now.
Google Ads Updates Landing Page Parameters Options
Google announced on Twitter yesterday that they have added “two changes to make it easier to specify landing page parameters.” Specifically (1) Final URL Suffix is now available in Google Ads and (2) the number of custom parameters available has also i…
Google AdWords Officially Redirects To Google Ads
A month ago, Google told us they are rebranding AdWords to Google Ads after 17+ years of using the brand name AdWords for their search ad product. That has happened…
Google Adds People Also Search For Box For Search Ads
The people also ask box which launched in Google organic desktop results in February 2018 has also launched last month for the Google search ads on desktop. This was only recently spotted by John Leo Weber on Twitter and Ginny Marvin got confirmation…
Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework!
What Will I Learn?
Leveraging PowerBI for marketers is a game changer. It’s completely changed the way Wil and Seer works for our clients.
As part of Wil Reynold’s MozCon 2018 presentation that is happening this July in Seattle, we’re inviting conference attendees to participate in an interactive workshop that will show you how to break down silos in your data – empowering you to combine SEO and PPC data sources to uncover new (and profitable!) insights while bringing your teams together to work together towards innovative solutions.…
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Google Rebrands AdWords, Introduces New Marketing Platform, & More
When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly what it is now. As today’s complex digital reality has shifted the way we think about marketing, and how we measure it, Google’s products have evolved to keep up with the times.…
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Google Poll: How Long Have You Been Using Google AdWords?
As you know, Google is rebranding AdWords to Google Ads soon and with that, Google is getting a bit nostalgic. So Google posted on Twitter a poll, asking their users how long have them been using Google AdWords…
Google Rebrands AdWords To Google Ads After Almost 18 Years
Google has announced they are rebranding their 17+ year old brand money maker, AdWords, to simply Google Ads. Google launched AdWords back on October 23, 2000, almost 18 years ago, and was the driving force behind Google’s profits and power…
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Google AdWords Overview Page New Words & Ad Group Shift Cards
Google said on Google+ and Twitter that two new cards have come to the AdWords overview page for advertisers. Google has brought New Words card and Ad group Shifts insight card to the overview page…
Google Shutting Down Old AdWords Interface On July 10th?
Some Google AdWords advertisers are getting notices that the old AdWords interface will be completely unreachable starting on July 10, 2018…
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
Google AdWords Tests AMP Label On Search Ads
Ginny Marvin at Search Engine Land covered Google testing AMP labels on search ads…
Google Updates Ad Settings: You Turn Off Personalized Ads
Google announced they have updated your ad settings page to enable you to turn off personalized ads and/or see and remove the information Google has on you around personalizing those ads…
Google AdWords New Shopping Features
Yesterday at SMX Advanced Google announced new shopping features. One was actually one we covered on Monday that was not yet announced yet local panel what’s in store results…
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.
Google Ad Grants Agency Pilot Program Underway
Over the past few months or so, Google has been working with a dozen or so advertising agencies that focus most of their work with non-profit companies…
Using the new Google AdWords dashboard
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all the latest updates.