Category: Google: AdWords

So with the new Google mobile design and the favicons and this ad label, the local pack has also adopted it. It looks even more subtle and more like the organic results than ever before. Yes, while the main listings have this ad label, at least the or…

We knew this was coming, Google said ads will be shown in the Google Discover feed and yes, it is something SEOs are not a huge fan of. But it is here and there are ads on the Google mobile home page.

Google Ads announced a new performance planner tool that identifies the best spend amounts for your campaigns to drive incremental conversions, they said. Performance Planner is a tool that lets you create plans for your advertising spend, and see how…

Google had their big Marketing Live event where they announced a boat load of new ad features yesterday. These announcements are captured nicely by Greg Sterling and the Search Engine Land team over here. Here is a very brief recap of these announcem…

As I briefly covered, Google announced tons of new ad features yesterday – two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads…

Both Google Ads and Google AdSense are having reporting delays. Google has confirmed the delays with the Google Ads (formerly AdWords) platform saying “Reporting Issue – Google Ads reporting for April 30 and May 1 (Pacific Time) is incorrect. We will u…

Google announced in the Google Ad forums yesterday that the Google Ad Grants program has celebrated their 16th birthday – they’ve been in operations for 16 years. Over those years, Google has given over $9 billion in free advertising to over 115,000 n…

Google has launched the new Google Ads Editor to replace the AdWords Editor. This comes well after Google rebranded AdWords to Google Ads. With that, Google rebranded the AdWords Editor to Google Ads Editor and also added features.

Google Ads is adding a bunch of new features to their keyword planner tool. Ginny Marvin dug into the features in detail at Search Engine Land, but here is a summary from the announcement screen provided to me by Ross Barefoot on Twitter.

Google Ads the other day introduced a new feature in their console to suggest to you the columns they think are important for you to see in your dashboard. Google calls this “recommended columns.”

Google announced that they have removed 2.3 billion bad ads in 2018 for violations of both new and existing policies. Google said this included 207,000 ads for ticket resellers, over 531,000 ads for bail bonds and about 58.8 million phishing ads.
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Google has launched a new ad format on image search named shoppable ads. It is a test right now where Google will highlight multiple products available for sale within your sponsored ad among Google Images results. Below is a GIF of it in action:
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The other week we posted about a bug with Google Ad Grants advertisers not being able to accept the terms and conditions. This has been going on for weeks and finally Google posted a possible solution or workaround for the bug. The steps are as follo…

If you want to sign up and use the Google Ad Grants, you might run into a stumbling block. Accepting the terms and conditions has not worked for a couple of weeks. Google has been trying to fix the issue but they are having a problem finding the sourc…

Google announced that they are going to be sunsetting one of the oldest AdWords (Google Ads) metrics – average position. They are sunsetting it in September 2019 and it has been replaced by four new metrics they launched last November named Impression…

Google is back at it, testing large images in their search ads. Glenn Gabe posted about this on Twitter on Friday and Search Engine Land received a comment from Google on it. Google has done this for automative ads starting in 2016 but they started te…

Google announced they now require fewer ad clicks to trigger the calculation of mobile page speed scores for an ad’s landing page. Google wrote “We’ve recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a …

On Friday Google Ads started to leak some data about their search ads within the Ad Preview & Diagnosis Tool. It would show ad score, the bid ECPM, Fmt ECPM, the number of rejections and more data. Google eventually fixed the issue later on Friday but here is a screen shot from one of the ads that were leaked.

Google is testing showing product cards in the Google Shopping panel on desktop now. The screen shot comes from Dave Lorrez who does a lot of SEM in the e-commerce space. Glenn Gabe also thinks it is new, espesially for desktop search results.
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