Tips to diversify for long-term PPC search marketing effectiveness
PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists.
The post Tips to diversify for long-term PPC search marketing effectiveness appeared first on Search Engine Watch.
Should You Bid On Your Branded Keywords in Paid Search?
Have you ever asked yourself whether it’s worth it or not bidding on your branded terms? There are multiple good reasons to do so, but the overall strategy has a decisive weight in deciding which direction to take.
Post from Marco Megali
Basecamp Google Ad: We Don’t Want To Run This Ad But Forced To.
Founder & CEO at Basecamp, Jason Fried, posted a screen shot on Twitter of a Google Ad the company bought that reads “Basecamp.com – We don’t want to run this ad.”
Google Ads Now With Seasonality Adjustments For Smart Bidding
Google Ads has launched the a new feature for Smart Bidding that gives you more control over seasonality adjustments. To provide more control in these rare situations, you can now apply seasonality adjustments for Search and Display campaigns, Google …
Google Ads Tests Green “Advt.” Label
Google is possibly testing a new ad label, this one goes back from the black “Ad” text, to a green outlined “Advt.” label. This was shared to me by JaiKishan Raturi on Twitter, here is the screen shot.
Google Ads Overview Page Filters & Bidding Maximize Conversion Value
Google Ads adds features all the time, I don’t cover them all but two ones I want to highlight are a new bidding strategy named maximize conversion value and new filter options on the overview page that both launched this week.
Google Ads To Drop Accelerated Delivery On September 17th
Google Ads announced that they are doing away with accelerated delivery starting on September 17, 2019. Google said “Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and share…
Google Ads Cutting Off Ad Text In Search Results?
The PPC industry is noticing that in some examples Google is cutting off the headlines and descriptions of the Google Ads text in the mobile and desktop search results. Andrea Cruz posted some examples on Twitter, I was also able to replicate on some …
New Google Ads Shopping Campaigns Optimization Score
Google Ads announced that shopping campaigns now also get an optimization score. Google said “We recently expanded the score to include Shopping campaigns – in addition to Search campaigns -to provide more, real-time recommendations for improving over…
Tisk Tisk Google Ads: Stop Calling Our Clients & Denying Our Requests
Gil Gildner from Discosloth, an SEM agency, posted a screen shot of Google emailing his client directly, denying the request to remove ad automation that his agency thought was hurting his clients budget and campaign goals. Kirk Williams posted on Twi…
Google Ads Account Map Helps You To See Your Google Ads Account Structure
Google Ads launched a new feature the other day named account maps. It basically gives you a way to quickly visualize your account structure, view each account’s performance and navigate to those accounts.
Beware: Google Ads Expands Broad & Phrase Match To Include Keyword Close Variants
Yesterday, Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. The SEM/PPC community is not surprised but still …
Google Ads Editor v1.1 & Keyword Planner Adds Most Relevant Keywords
The Google Ads team released upgrades to both the Google Ads Editor and Keyword Planner tool. Google Ads Editor is now at version 1.1 and added a bunch of new features. The Keyword Planner tool now can show the most relevant keyword ideas right in th…
Google Green Ad Label May Display To Limited Number Of Searchers
A few weeks ago we reported that maybe the green ad label is coming back to Google after it went live with the black ad label that the industry was not too happy with. Well, as of now, I am wrong. Danny Sullivan from Google said those seeing the old g…
Google Shopping Box Displays Shops & Details Button
Claire Carlile posted on Twitter a screen shot of Google showing a shopping box but one that has buttons for more details about the item and a button to look up shops that sell the item. I think that terminology is new, but I do not cover Google Shop…
Google Ads Bug In Geographic Reports Between July 10-12
Google is posting notifications in the Google Ads advertiser console about a bug with the geographic report. The bug was between July 10 through July 12, 2019 and only impacted the web based report. It did not impact the rules, scripts, or APIs.
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Google Ads In People Also View Carousel – A Test Or Bug?
Valentin Pletzer posted a screen shot on Twitter of Google testing a Google Ad in the people also view carousel. We’ve seen a “people also considered” ad carousel feature that Google was testing but now in the “people also view” box mixed with organi…
Google Ads API Goes Back Into Beta
Back in March, Google launched the Google Ads API into a production environment. But yesterday, Google decided to pull it back and move it back into a beta state. Why? Google said because of the performance issues.
Google May Be Testing Bringing Back Green Ad Label
About a month ago, Google dropped the green ad label and switched it to a black ad label. The SEM community was not a fan, they felt it blended too much with the organic ads espesially since Google also rolled out favicons in the organic search results…
Google Ads Carousel “People Also Considered”
The folks at SEMRush spotted a new test format for Google Ads in the mobile search results. This one is in a carousel format where you can swipe left to right between ads and this carousel is named “people also considered.”