Category: Google: AdWords

Google has fixed a bug where Google Ads were overreporting conversions between November 11 at 12:01 AM PST through November 20 at 11:59 PM PST. This specifically impacted advertisers using non-last click attribution models and impacted reports in all G…

Google Ads announced new data available in the bid strategy report that shows you the top bidding signals. These signals can include device type, location, day of week, time of day, keywords and more.

The folks at SEMRush spotted a new Google Ad format for car rentals. This ad unit lets you compare prices from different car rental companies for a specific location through a pricing carousel. You enter the location, car type, and dates and Google wi…

Google announced last night that it will soon enforce new limitations on what you can use Google Ads for with political ads. Specifically Google said the targeting options have been limited to “age, gender, and general location.”

Google released Google Ads Editor version 1.2 yesterday. This release has a lot of new features including support for new campaign types and updates to multi-account management. Version 1.1 was released in July, so it has been a while since Google ca…

Google has added some new features to the Google Merchant Center. First Google added multi-country feeds, which allow you to target multiple countries that share the same language by using a single feed in that language. Google also redesigned the in…

Google announced, ten days after it launched, a new beta called lead form extensions. This gives customers who click on your ads a faster way to give you their information, so you can follow up with them later with more details.

Google confirmed it has an issue with the login feature to the Google Ads console. Google said on Twitter “At ~8am PDT we experienced an outage for

After over a year of testing and being in beta, Google has announced that the responsive search ads are now available to all advertisers to try out. Responsive search ads will automatically test different combinations and learn which combinations perf…

Google Ads launched two new features to target searchers, those new features include affinity audiences and seasonal event segments for in-market audiences.

Google announced it now lets you see conversion by time, that means you can not just see the date of the click that led to the conversion (even if it was a week later) but also the date of the actual conversion (not just the date of the click).

Google Ads has added the ability for your to allow user-generated images in your product reviews. Google said “You can now include review images in your product review feeds, allowing customers to visually connect with what you sell through pictures of…

Google has expanded the ability of doing cross-account Google Ads analysis within the Report Editor within the Google Ads browser based console. Google allowed this in 2017 but it had to be done outside of Google Ads, now you can do it directly within …

Google announced three new updates to the Google Ads recommendations feature. Google now provides improved keyword recommendations, now offers a recommendations table view, and enabled bulk apply and dismiss for manager accounts.

Google has redesigned the layout for the Google call only ads. Now your business name and headline will show directly below your phone number, along with a larger phone icon. Google said this is “to make it more clear to users what you offer and make …

This is just a reminder that Google Ads will be sunsetting the average position metric this coming Monday, September 30, 2019. Google told us about it in February and now we are a week away from this metric going away.

Yesterday I covered how Google was showing emojis in the auto-complete search suggestions. Now, Google is also showing emojis in the display URLs of some Google Ads in the search results.

Google Ads has announced they are delaying the removal of the accelerated delivery option from September 17, 2019 to October 7, 2019. This gives you an additional 20-days to prepare your campaigns and stop using this accelerated delivery option.
…

Google Ads is no longer allowing ads in its search network and other ad networks for products or services that promote speculative and/or experimental medical treatments. This includes Stem cell therapy, cellular (non-stem) therapy, gene therapy, and …