Answer Boxes appearing more and more in Google SERPs
Found this on Search Engine Land:
http://searchengineland.com/moz-googles-new-quick-answer-box-now-showing-98-often-204842
read more
Google Announces Panda 4.1 rollout
This one sounds like it may help sites and interestingly, it mentions different locales hmmm…I wonder if that is refering to francise sites with location based pages
read more
Bing Ads Makes Close Variants On Exact Match Permanent In U.S.
That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact…
Please visit Search Engine Land for the full article.
Expired domains and auction sites as Google’s spam signal?
Cyrus Shepard just tweeted this question based on this arti
read more
“An improved box within search results” rolled out… Still not good news for publishers
By searching “thesaurus.com” in Google, you can now search synonyms
read more
Expert Insights On The Future Of SEO, Part 2
In today’s installment, search industry veterans predict where SEO will be in 2020.
The post Expert Insights On The Future Of SEO, Part 2 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Tackling AdWords’ New Default Close Variants Matching Behavior
Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever.
The post Tackling AdWords’ New Default Close Variants Matching Behavior appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting
Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.
The post Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting appeared first…
What SEOs Need To Know About China’s Golden Shield Project
Interested in reaching China’s growing middle-class population? Unlike elsewhere, the search engines aren’t the main arbiters of what people see — you’ll also need to master the Great Firewall, aka the Golden Shield.
The post What SEOs Need To Know About China’s Golden Shield Project…
Please visit Search Engine Land for the full article.
Google stops showing who wrote what in its search results ~ Declared DEAD by Google’s John Mueller
Engadget reports on G+ post by John Mueller:
read more
Expert Insights On The Future Of SEO, Part 1
Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015.
The post Expert Insights On The Future Of SEO, Part 1 ap…
Rich snippets effect on Google’s knowledge graph
Here’s a great article by AJ Kohn looking into the rich snippet algorithm
read more
Bid Management Science Explained
Ever wonder what goes on behind the scenes with your bid management software? Learn more about how your bids are calculated.
The post Bid Management Science Explained appeared first on Search Engine Land.
Please visit Search Engine Land for the full …
How To Prove The Value Of SEO Without Drowning In Data
Having a tough time communicating the value of SEO to your C-Suite? Erin Everhart provides some tips on how to tackle this common issue.
The post How To Prove The Value Of SEO Without Drowning In Data appeared first on Search Engine Land.
Please visi…
Google Kills Exact Match: SEL: Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants
Search Engine Land reports that Google is forcing all advertisers to accept additional traffic. The days of being able to target only specifically what converts are over on AdWords.
read more
What Is Black Hat Social Media & Does It Affect SEO?
“You know about black hat search, now look at the impact this emerging practice may be having on rankings.”
http://searchengineland.com/blackhat-social-media-affect-seo-199516
Neil Patel’s Take on How to Avoid Over-Optimizing Your Website
Neil Patel wrote this post on KISSmetrics himself so definitely one to read. #1 mistake he sees people making:
read more
How To Use LinkedIn As A B2B Link Prospect Development Tool
It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content…
Please visit Search Engine Land for the full article.
Bing Ads Is Getting A Slick New Look That Will Feel Familiar
Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That’s by design, of course. The Bing Ads team has been making a point of…
Please visit Search Engine Land for the full article.