Everybody’s talking algos this week
It’s only Wednesday but there seem to be a surprising number of articles about Google algorithms. I found three on three different sites by three different authors that all kinds of tie together.
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Groupon Begins Entering the Search Market?
In addition to Yelp allowing users to write reviews and give a particular business a star rating, Groupon is now featuring a more interactive website targeting businesses owners and users to get mo
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Baidu Takes Off the Training Wheels; Reports $2.2 Billion in Q3 revenue
Chinese search engine Baidu officially took off it’s training wheels, so to speak, reporting over $2 Billion in revenue for Q3 2014:
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Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.
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4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
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TODAY >> Bill Hartzer is on Reddit AMA (Ask me anything)
Have questions about SEO or domainers? Ask Bill on Reddit at http://www.reddit.com/r/bigseo/comments/2kkljp/im_bill_hartzer_seo_strategist_domainer_ama/
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Google expands Knowledge Graph to include video games
Google has expanded its Knowledge Graph to include video games.
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Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for pro…
Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”
At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is t…
Who’s Really Winning The Search War?
Ask any search marketer what Google’s market share is, and they’ll likely say around 66%. That’s the stat comScore has long supplied. Contributor Eli Schwartz asks whether it’s really accurate, and conducts research to prove it.
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Bing Ads Launches Universal Event Tracking For Goal Tracking
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remark…
Monetized Google Suggest or Google Suggest Direct for Brands?
Brian Jensen shares an
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Google recommends HTTPS sites for organic visitors, just not those for their Trusted Store?
In an odd piece of irony, sites in Google’s Trusted Store Program are currently experiecing issues if they are on the HTTPS protocol:
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An SEM Christmas Carol: Q4 Past, Present & Yet To Come
SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future?
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Penguin is refreshing over the weekend again!
Penguin 2.0 is being discussed on social media: Looks like too big for a test, yet, it’s not touching all sites yet.
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Is the only thing Google fears Amazon?
This was trending yesterday:
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3rd-Party Campaign Management Platforms: A Secret To Search Ads Success
Contributor John Cosley shares data from Bing Ads that quantify the benefits of using a third-party tool to manage search ad campaigns.
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Simple Math To Show Potential Clients Why Local SEO Is Important
Local businesses sometimes have trouble understanding how they’d benefit from SEO. Columnist Greg Gifford shows how you can boil it down to the basics.
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Google: We Won’t Be Updating Toolbar PageRank
SEORoundtable reports Google says PageRank is finally dead and that last update was a “mistake” https://www.seroundtable.com/google-toolbar-pagerank-dead-19256.html
U.S. Search Award Winners Announced
The second-annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in the US search and digital marketing industries. Entries were judged by a pane…