Google receives and processes 6 million DMCA complaints per week (345 million in 2014)
It’s been estimated that Google received 345 million DMCA complaints last year from copyright holders
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Case Study: Negative SEO with NO Backlinks
More ways competitors can drive sites down in the serps: https://goralewicz.co/blog/negative-seo-with-no-backlinks-a-case-study/
SERoundtable hit by Panda?
Seroundtable.com recently reported that they’ve been seeing a decline in organic traffic that the main guy, Barry Schwartz, believes is due to Panda 4.1.
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G’Night Yahoo Directory
After 20 years, they decide to just wrap it up 5 days early, lol. Oh well!
http://searchengineland.com/yahoo-directory-closes-211784
Doubling Down On Audience-Centric Marketing
After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on what’s further driving audience marketing trends as we move into 2015. There are some major, exciting changes happening in the digital marketing space:…
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Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapti…
Bots Account for 56% of all Web Traffic – Research + [Infographic]
2014 Bot Traffic Report published 12/18/14. Researched annually by Incapsula, shows 3 year trends of the first time.
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Effective Keyword Targeting: The Key To Growing Traffic & Revenue
Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines.
The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land.
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There is Nothing About Negative SEO in Google Webmaster Guidelines
“I was talking last night with
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Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue
What’s the relationship between traffic and revenue in SEM? Columnist George Michie explains.
The post Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue appeared first on Search Engine Land.
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Google Penguin is Confirmed to Be a Continuous Thing Now
After lots of fluctuations since November especially starting from the Thanksgiving weekend, Google h
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eek a new kind of negative SEO tactic By sending negative CTR signals
In this great post by Bartosz Góralewicz, he lays out how using a bot to search google and not click on the target website can send negative CTR signals to the site…especially in light of all the
Bing Talks Content Quality as Primary Ranking Factor – what can we learn?
Bing talks the role of content quality on their blog This is a pretty detailed and interesting post :
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Will the Penguin rollout never end, literally?
The latest Penguin rollout has been on-going for weeks and is still underway.
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Firefox Breaks Free from Google and Goes Purple
Although you can easily change your default browser to whatever you want by clicking icon in the search box and selecting what works for you, a newly installed version of Firefox comes with Yahoo?<
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Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers
Shopzilla, best known for its comparison shopping engine, changed its namein September to Connexity Inc. to reflect a change in focus. The company still operates it’s consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of…
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Penguin 3.1: Google’s Way to Say Thanks on the Thanksgiving Weekend?
Google Penguin is rumo
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Google May Not Index or Rank Tabbed Content
Google rep John Mueller confirmed in a Google+ hangout session that Google may treat content that is tabbed differently than content that is immediately visible to users.
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3 Proven Ways To Write Ads That Deliver More Conversions
Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact.
The post 3 Proven Ways To Write Ads That Deliver More Conve…