Bing Ads Power Tools: Ad Insights
Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing Ads.
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10 Practical Tips For Using Geo-Location To Reach Your Target Audience
Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.
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Google Found to Manipulate Its Own SERPs by the FTC
Over at Slate, there’s a good recap of the FTC “secret” document that was leaked to the Wall Street Journal regarding Google’s manual promotion of its own services and assets that was discovered du
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5 PPC Testing Myths & Mistakes: How To Avoid Them!
Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again.
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First-Party Data And Search
What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions.
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Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First
For businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy.
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Let The Default Search Engines Battle Begin
Recently Google started displaying default search engine property switching messages within their search results trying to gain back some of the lost users after Firefox’s new update defaulted to Y
Shocking? Google Ranks Number 1 for “Domains”
Only a few months after Google launched their Google Domains product, they are ranking number one on Google for “domains”.
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3 Awesome Things You Can Do With The AdWords Dimensions Tab
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
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The Inside Scoop On AdWords Ad Rotation
Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy.
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Need To Grow Your PPC Account? Look To The Search Queries
Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more.
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The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
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The Evolution and Future of Panda
Over at Search Engine Watch, Glenn Gabe has a great read on the history of Panda updates, how they have changed over time – particularly the way they roll out and are messaged by Google – and
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On-topic vs Off-topic links, which is better?
Rand Fishkin recently did a Whiteboard Friday video diving in to the subject of on-topic vs off-topic links, some
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Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
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Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
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Adidas, Nike & Auditing hreflangs For Explosive SEO Results
These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.
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Is Google’s Knowledge-Based Trust score going solve (or CREATE) the web search problem?
Google is reported to be working on a new type of algorithm ranking pages based on how factually correct they are:
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Understanding How Your Brand Drives Google Shopping Campaign Traffic
Separating brand from non-brand traffic is not as straightforward in Google Shopping as it is for standard AdWords text ads, but columnist Mark Ballard has a solution.
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