Are You Digging Deeply Enough Into Geographic Optimizations?
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.
The post Are You Digging Deeply Enough Into Geographic Optimizations? appeare…
Attributing Retail Store Transactions To Online Clicks At Keyword Level
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Sear…
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…
Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
The post Google Search Partner Network: …
4 Search Advertising Trends To Watch
Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?
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Scared to Migrate from HTTP to HTTPS?
A lot of posts that I read on the ‘Net lately are about how switching from HTTP to HTTPS leads to lost rankings and disaster. It doesn’t have to be that way though.
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Yandex launched mobile-friendly algorithm, Vladivostok
Many search engines have already made efforts to devalue websites that are not mobile friendly. Now up to bat is Russian search engine, Yandex.
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Get Your Priorities Straight: Structuring Google Shopping Campaigns
A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.
The post Get Your Priorities Straight: Structu…
Fake Locksmiths Continue to Plague Google Five Years Later
Google’s local algorithm is still vulnerable to hacking by fake locksmith companies, according to a story in Search Engine Land.
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Google Has Updated Their Webmaster Guidelines
Google’s Webmaster Guidelines page is where pretty much all SEOs should go to get their start. And even after starting, it’s a great place to reference.
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Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
The post Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) app…
The State Of Cross-Channel Paid Search, Part 1: SEM & Social
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts.
The post The State Of Cross-Channel Paid Search, Part 1: SEM & S…
Elite Strategies / Patrick Coombe Full Guide on “On-Page SEO”
Saw this being discussed on Inbound.org:
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New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
The post New Google Research: Can The Long Tail Be Covered Without Broad Match? appeared first on Search…
How To Discover and Claim Unlinked Brand Mentions
Various methods of finding brand mentions, who to target and an example pitch to turn mentions into a link.
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Backlinko Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO
We recently analyzed 1 million Google search results to answer the question:
Which factors correlate with first page search engine rankings?
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PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.
The post PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Confirms Panda and Penguin Do NOT Update in Real Time
Despite some speculation in the industry that perhaps Panda and Penguin were updating in real-time, John Mueller confirmed that these are still pretty much manual refreshes on Google’s end.
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Google’s Steady Gains In Paid Search Location Tracking A Win-Win
Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.
The post Google’s Steady Gains In Paid Search Location Tracking A Win-Win appeared first on…
Please visit Search Engine Land for the full article.
Bing and Yahoo Still Trying To Acquire Market Share With Lawyers, Not Earning it With High Quality SERPs
Via SEL, Yahoo and Bing will be extending a deadline to renegotiate their current partnership in the search space.
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