Get up close with PPC KPIs to improve your performance
What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics.
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“M” Is For “May” And Also For “Mobile”
Mobile-friendly signals will be amped up by Google this May.
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How advertisers should repond to fewer ads showing on Google
Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.
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Forecasting the Impact of Local Business Cards
There’s a new feature Google is experimenting with that will allow local businesses to post images right into SERPs.
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Google Testing Product Listing Ads (PLAs) on right side
After increasing visibility for PLAs, Google tests a carousel format on desktop https://www.twenga-solutions.com/en/insights/plas-google-test-carousel-format/
Send AdWords alerts directly to Slack with this AdWords script library
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
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Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
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Public PageRank is Dead. It’s Really Really Dead. Finally.
Toolbar PageRank hasn’t been updated in years, and now it will be completely removed.
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Reverse-engineering AdWords Quality Score factors
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
The post Reve…
The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
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SMX West: Content, your brand and the battle for customers
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.
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Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.
Google Analytics Filters Referral Spam from Reports Automatically Now
Referral spam has been a pesky little problem for people who like to compile accurate reports with Google Analytics. And it’s been a problem for a long time.
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What different consumer groups really want from local business websites
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!
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Where Will SEO Go This Year?
What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see.
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Why Copying Campaigns Between Search Engines Misses Opportunities
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing.
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How New & Existing Customers Interact With Your Paid Search Ads Differently
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.
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Submitting a Spam Report? Make It a Good One!
Juan Felipe Rincon of Google spoke about spam reports at SMX West this week.
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How To Grow Online Market Share Without Increasing Your PPC Budget
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.
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The Local SEO Playbook To Increased Visibility And Customer Acquisition
Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.
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