Three well-meaning paid search optimizations that might kill performance
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choic…
2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
The post 2016 in review: Insights for search marketers from Bing Ads appeared first on Search En…
There’s Something Weird Going on With Google Map Maker
Namely, Google Map Maker is shutting down. Now, I know what you’re thinking – who cares?
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SEM’s legit: Our top paid search columns of 2016
Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search Engine Land’s most popular paid search columns of 2016.
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Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land’s 10 most popular local search columns of the year.
The post Eat Local: Our Top 10 Local Search Columns of 2016 appeared first on Search Engine Land.
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How your startup should be using Google AdWords
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.
The post How your startup should be u…
BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year
Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees.
The post BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year appeared first on Search Engine Land….
Google Makes Algorithmic Changes to Fix Holocaust Denial SERPs
Just a few days ago, I highlighted a story from The SEM Post that used the search phrase “Did the Holocaust happen,” to show how fake news ranks in Google.
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Search Traffic Declining? You’re Not Alone (and What to Do About It)
According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of searc
Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
The post Should you create device-specific PPC campaigns? appeared first on Search Engine…
The next Bing thing: Get your Bing campaigns in top shape for 2017
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
The post The next Bing thing: Get your Bing campaigns in top shape for 2017 appeared first on Searc…
There’s No Such Thing As Google Sandbox
Paranoid SEOs who love to blame Google for everything also love to whine about the “Google Sandbox.” But, according to Google, there is no such thing.
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What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
The post What does the Consumer Review Fairness Act mean for consumers and online reviews? appeared first on Search Engine …
Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
The post Digital assistants, conversational search and the future of local appeared first on Search Engi…
How to use your buyer personas to build your 2017 search marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget.
The post How to use your buyer personas to build yo…
Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.
The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle…
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AMP URLs Will Be Changing Soon
AMP cache URLs have been showing up as coming from google.com/amp/ – but soon they’ll be coming from cdn.amproject.org instead.
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Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
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Will the Front Page of Google SERPs Be Fully Paid Search in the Future?
Google is testing a new format for the front page that pushes organic results so far down the page that they’re almost off of it.
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How Google is Fixing Fake News
Despite all of our technological advances, humankind is still vulnerable to lies and manipulation.
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