SEM account management: How to improve account performance
In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well.
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Google Has Updated Their Quality Rater Guidelines with Info About Fake News, Dubius Claims, and Clickbait
Curious about how Google is planning to tackle hate sites, fake news, and misleading information?
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Here’s a script to help manage bids by keyword match type.
Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids.
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10 AdWords ad copy testing ideas you can use right now
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started.
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Have You Met Fred?
Google’s latest update was jokingly named “Fred,” as a dig at SEOs who like to name every “big” thing that happens in the SEO sphere.
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Manufacturing FAQs: The workhorse of content and search marketing
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.
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SEM account management: Part 1 — How to avoid getting fired
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.
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Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.
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Google’s Ranking Factors May Not Always Be Constant
If you think all sites are weighed the same way for every query, you might be in for a surprise.
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3 free AdWords testing tools to adopt today
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads.
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Why Has Google STILL Not Fixed Their Direct Answers?
Fake, weird, bizarre, and misleading information is still showing up in Google’s direct answers and knowledge graphs.
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Driving local marketing change with Uber, Lyft and self-driving cars
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.
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Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
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Should you bother rewriting your ads?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
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DMOZ: The Open Directory Program, Will Close on March 14, 2017
Directories have been waning in strength and authority for years, but DMOZ was always a “last bastion” sort of site. Even DMOZ, today, isn’t what it once was.
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The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.
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Sharing is caring: Click share and post-holiday shopping success
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.
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Large recent DA drop? 3+ full points. Possible cause per Rand @Moz
I track about 200 sites in the small business / marketing / social media / tech niche and almost all of them saw about a 3+ point drop in DA all at the same time.
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Ahrefs: SEO Mythbusters: Top marketers share the most counterintuitive SEO truths
The internet
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