More Evidence That Disavow Files Are Not as Valuable as They Used to Be?
With the way automated Penguin works (by devaluing incoming links) webmasters have been asking for months about their disavow files. Are they still useful? Should they still be maintained?
read more
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
The post Patent 1 of 2: How Google learns to influence and control users appeared fir…
Fact Checking Rich Snippets Come to Google
To fight fake news and “alternative facts,” Google is highlighting other fact checking sources in rich snippets for certain queries.
read more
Fact Checking Rich Snippets Come to Google
To fight fake news and “alternative facts,” Google is highlighting other fact checking sources in rich snippets for certain queries.
read more
Strategies for capturing ‘made in the USA’ searches
Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for organic and paid search marketers on how to best showcase this quality in organic and paid search results.
The post Strategies for capturing ‘made in the…
Please visit Search Engine Land for the full article.
What the data tells us about the death of exact match and its impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears…
Organic Mobile Traffic is Hard to Get!
A member of WebmasterWorld makes a good point – there are some big differences between mobile and desktop SERPs. Mainly, mobile SERPs have had the crap monetized out of them.
read more
Organic Mobile Traffic is Hard to Get!
A member of WebmasterWorld makes a good point – there are some big differences between mobile and desktop SERPs. Mainly, mobile SERPs have had the crap monetized out of them.
read more
Getting the most bang for your buck: 11 CRO opportunities
Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check out the tips below for inspiration and actionable tips!
The post Getting the most bang for your buck: 11 CRO opportunities appeared first on Search Engine …
Paid search analytics: What treasures are hiding in your data?
Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.
The post Paid search analytics: Wh…
Google Maps ad traffic steadily growing
Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.
The post Google Maps ad traffic steadily growing appeared first on Search Engine Land.
Please visit Search Eng…
How to decide ‘Should I bid?’
Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work.
The post How to decide ‘Should I bid?’ appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Study: Why do marketers still struggle with innovative search tactics?
A new study commissioned by Microsoft’s Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential of search.
Watch Your Store Locator Popups
…if they’re too big, Google might consider them to be intrusive interstitials.
read more
2016 State of Search report: Paid search dominates, but social ads are catching up
SEMPO’s survey results show social advertising was the fastest-growing segment among digital marketing efforts.
The post 2016 State of Search report: Paid search dominates, but social ads are catching up appeared first on Search Engine Land.
Please …
Fred is Confirmed as a “Quality Update,” But Not Everyone is Buying That
Well…everyone seems to have interpreted John Mueller’s comments as confirming that it is a quality update anyway.
read more
Google Wants the Mobile First Index to Launch “Quality Neutral”
That basically means that they want to make sure the mobile first index won’t negatively impact search results.
read more
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
The post SEM account management: Part 3 — How to get more…
Please visit Search Engine Land for the full article.
Beware these 7 sneaky PPC attribution tricks
You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data.
The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine…
Your Forums Are Probably Not Bringing Your Site Down
Think that your forums and the loose, user-generated content generated there is bringing your whole site down?
read more