How SEO can collaborate with content teams
Bring your SEO and content teams together to boost your site’s performance. Define roles, streamline processes and track success as a team.
Google Search testing new display for forum content
This new user interface shows top comments and related discussions around that forum search result snippet.
Will ChatGPT be the new Google? The future of search and information retrieval
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access.
Google August 2024 core update rollout is now complete
The update took 19 days to rollout and was a pretty impactful update.
Google Trends email subscriptions to stop working on October 29
This comes shortly after Google updated the user interface for the trending now results.
15 questions to ask your new SEO clients
Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.
Google Search now supports AVIF file formats
This means AVIF images will show in Google Search, Images, News, Discover and more.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
Yelp sues Google, alleging illegal dominance of local search
The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
6 steps to AI-driven budgeting and forecasting for digital marketing
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
What is ASO? 7 fundamentals to app store optimization
Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs.
From dysfunction to high performance: A model for agency success
Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential.
Survey: Google updates, self-preferencing, AI Overviews are top SEO threats
To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.
ChatGPT prompts for SEO: What you need to know
Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn’t dead, but ‘optimization’ might be. Here’s why ‘search engine training’ better reflects our interactions with AI-powered search.
Google Search may now use OG title for title links
Google added a 9th source that Google Search may use for title links.
How to prioritize technical SEO tasks
Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.
How to use Google Search Console to unlock easy SEO wins
Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.
Google AI Overviews, organic results overlap jumps to 99%, analysis finds
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.