5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey
Written by: Marianna Morris & Jordan Frank
According to CMOs, What is the Outlook on Marketing Spend in 2020-21?
The first half of 2020 kicked off strongly, seeing year-over-year growth in global marketing budgets. Then, on the heels of one of th…
Three SEO mistakes that can impact your search rankings
New report by digital agency Ignite Digital, highlights some of the common SEO mistakes that can impact your brand’s search ranking.
The post Three SEO mistakes that can impact your search rankings appeared first on Search Engine Watch.
SEO tips for your retail store
Content Media talks about the importance of SEO for retailers and a few tips to boost your SEO.
The post SEO tips for your retail store appeared first on Search Engine Watch.
SEO in the second half of 2020: Five search opportunities to act on now
Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond.
The post SEO in the second half of 2020: Five search opportunities to act on now appeared first on Search Engine Watch.
An SEO’s guide to event schema markup
UK based Superb Digital’s Managing Director explains event schema markup. He provides a guide on how to implement it and win more visibility in SERPs’ rich results.
The post An SEO’s guide to event schema markup appeared first on Search Engine Watch.
5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments
This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter
2020: The Year of The Unexpected, and Much Needed Change
Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics.…
The post 5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments appeared first on Seer Interactive.
Simple Steps to Make Your PR More Digital Friendly
PR has traditionally been a discipline focused on raising brand awareness and reach, based on a model of measuring Advertising Value Equivalent (AVE), column inches to prove return on investment. The world has changed, so public relations, like many other types of marketing and communications, have had to step up and make changes. Rebecca has four small and simple changes you can make to maximise the results that will benefit more standard metrics and SEO.
Post from Rebecca Lee
Join our first Virtual Webmaster Unconference
While the in-person Webmaster Conference events are still on hold, we continue to share insights and information with you in the Webmaster Conference Lightning Talks series on our YouTube channel. But we understand that you might be missing the connection during live events, so we’d like to invite you to join a new event format: the first Virtual Webmaster Unconference, on August 26th, at 8AM PDT!
What is the Virtual Webmaster Unconference?
Because we want you to actively participate in the event, this is neither a normal Webmaster Conference nor a typical online conference. This event isn’t just for you – it’s your event. In particular, the word “Unconference” means that you get to choose which sessions you want to attend and become an active part of. You will shape the event by taking part in discussions, feedback sessions and similar formats that need your input.
It’s your chance to collaborate with other webmasters, SEOs, developers, digital marketers, publishers and Google product teams, such as Search Console and Google Search, and help us to deliver more value to you and the community.
How does it work?
We have opened the registration for a few more spots in the event again. If you’re seeing “registration is closed”, the spots have filled up already. We may run more events in the future, so keep an eye on our Twitter feed and this blog.
As part of the registration process, we will ask you to select two sessions you would like to participate in. Only the sessions that receive the most votes will be scheduled to take place on the event day, so make sure you pick your favorite ones before August 19th!
As we have limited spots, we might have to select attendees based on background and demographics to get a good mix of perspectives in the event. We will let you know by August 20th if your registration is confirmed. Once your registration is confirmed, you will receive the invitation for the Google Meet call on August 26th with all the other participants, the MC and the session leads. You can expect to actively participate in the sessions you’re interested in via voice and/or video call through Google Meet. Please note that the sessions will not be recorded; we will publish a blog post with some of the top learnings after the event.
We have very interesting proposals lined up for you to vote on, as well as other fun surprises. Save your spot before August 19th and join the first ever Virtual Webmaster Unconference!
Posted by Martin Splitt, Search Relations Team
Defining value stream management for SEO agencies business owners
With business stakes sky-high, learn to prioritize software innovation and ensure value delivery with value stream management for your SEO agency.
The post Defining value stream management for SEO agencies business owners appeared first on Search Engine Watch.
10 best browser extensions for SEOs
Web Developer Web Developer is a chrome extension developed by Chris Pederick that allows you to make changes to your viewport to impact what you’re seeing on the webpage. This one is pretty essential for all SEOs as it allows you to do two key things: Find the cause of some technical issues by progressively […]
The post 10 best browser extensions for SEOs appeared first on Builtvisible.
Guide: How to structure a local SEO strategy for your business
You can increase your business’ revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO.
The post Guide: How to structure a local SEO strategy for your business appeared first on Search Engine Watch.
5 common SEO KPIs you should be ignoring
Don’t get hung-up on SEO KPIs that aren’t giving you insight. Find out which common KPIs don’t really show performance and why you should ignore them.
Post from Helen Pollitt
10 Questions to Discover Your SEO Target Audience
Whether you are an SEO or just wanting to further target your audience in business, there are endless questions you can ask. Below, I lay out questions that can help you and your team delve into your target audience and better understand consumer behav…
Search Off The Record podcast – behind the scenes with Search Relations
As the Search Relations team at Google, we’re here to help webmasters be successful with their websites in Google Search. We write on this blog, create and maintain the Google Search documentation, produce videos on our YouTube channel – and now we’re …
Foolproof guide to optimizing Shopify for SEO
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.
The post Foolproof guide to optimizing Shopify for SEO appeared first on Search Engine Watch.
Podcasts and internet marketing: Are you missing the boat?
Marketers trying to run a highly successful internet marketing campaign know that sailing the podcasting ship can bring about the desired results. Are you still wondering whether or not to hop on board? This article can help you clear your doubts.
The post Podcasts and internet marketing: Are you missing the boat? appeared first on Search Engine Watch.
Nine mistakes to avoid when contacting websites for backlinks
Rentround’s Raj Dosanjh highlights the importance of backlinks and mistakes to avoid when reaching out to get them for your website.
The post Nine mistakes to avoid when contacting websites for backlinks appeared first on Search Engine Watch.
Why Digital PR & SEO is a Marathon, not a Sprint in 2020
Boiled down to its basics, PR is about letting people know about your brand. SEO is about the exact same thing. The key to success lies in the perfect partnership between SEO and PR.
Post from Milosz Krasinski
What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?
In recent years, Google has made several changes to their link attributes. Here’s an overview of the basics and expert advice on how to boost rankings.
The post What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings? appeared first on Search Engine Watch.
Higher Education Tactics for Pivoting During Changing Times
As we’ve continued to monitor the Higher Education industry’s response to our current environment, we’ve come across some interesting admissions tactics used by various universities that we’d like to share!
Read this post for a few takeaways and ideas from our research.…
The post Higher Education Tactics for Pivoting During Changing Times appeared first on Seer Interactive.