B2B paid search forecast: What to expect in 2021

With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.

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Six strategies guaranteed to help you build more backlinks to your website

Building backlinks is no easy feat. If you’re struggling to acquire links from credible domains, give these six modern strategies a try.

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Five SEO tips that capture holiday attention and boost sales

Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than there are hours in the day. Victorious’ Director of SEO shares five tips that can benefit your 2020 as well as 2021 holiday marketing strategy.

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The promising post-cookie world

Marketers have long relied on the third-party tracking cookie. As panic continues with Google announcing the phase-out of third-party tracking cookies in Chrome, VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world.

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Research insights: Role of featured snippets in website traffic boost

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets.

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The Google page experience: What you need to know and five steps to prepare for 2021

Page experience metric is going to be a new addition to Google’s ranking factors in 2021. Here’s how to prepare for it.

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The anatomy of a negative SEO attack

LinkGraph CTO, Manick Bhan, discusses the most common types of negative SEO and details how site owners can perform negative SEO remediation.

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Simple guide to creating an expert roundup post that drives website traffic

Having a list of selected experts answer a well-placed question gives you a valuable piece of content that is highly shareable, so let’s see what it takes to do it right.

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Five great ways responsive web design benefits your SEO

Jos Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design to improve websites’ performance in Google’s SERP.

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Five quick SEO wins to give your website a boost in search

SEO is not for the faint of heart. It takes tons of effort and know-how. That said, there are some quick wins you can apply, even with limited knowledge and expertise. This article details four of those quick win actions.

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