Are Header Tags Important for SEO?
While they may not get quite the love that other HTML tags like title tags and meta descriptions do, well-optimized header tags are an important part of any on-page SEO optimization.
In this article, we’ll cover what header tags actually are and why they are important for SEO practitioners.…
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SEO Strategies for Optimizing Your Site for Voice Search
How Voice Search Can Be Part of Your SEO Strategy
“Okay Google”
“Alexa!”
“Hey, Siri”
These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us.…
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How to build a YouTube SEO strategy
Fundamentally our job as SEOs is to match organic search intent wherever it may be, whether that be on Google, Bing, Yandex, or across different types of search engines such as App Stores. The same applies for YouTube. When developing a YouTube SEO strategy, the most important thing we do is provide content that satisfies […]
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B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.
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Six strategies guaranteed to help you build more backlinks to your website
Building backlinks is no easy feat. If you’re struggling to acquire links from credible domains, give these six modern strategies a try.
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Fake reviews: How to combat a growing online problem
This article discusses what’s at stake with fake reviews, the types of inauthentic reviews, how to recognize them and how to get them removed.
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Five SEO tips that capture holiday attention and boost sales
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than there are hours in the day. Victorious’ Director of SEO shares five tips that can benefit your 2020 as well as 2021 holiday marketing strategy.
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The promising post-cookie world
Marketers have long relied on the third-party tracking cookie. As panic continues with Google announcing the phase-out of third-party tracking cookies in Chrome, VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world.
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Research insights: Role of featured snippets in website traffic boost
A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets.
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The Google page experience: What you need to know and five steps to prepare for 2021
Page experience metric is going to be a new addition to Google’s ranking factors in 2021. Here’s how to prepare for it.
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Seven most popular types of blog posts guaranteed to boost traffic
Solve your content creation struggles with these blog post ideas. Create traffic-driven content that has demonstrated success.
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Ecommerce quick wins: optimising for sales
1. Making the most of seasonality Predicting and adapting to industry and website seasonality is one of the most effective tactics that you – or your SEO team – can leverage for ecommerce SEO success for two main reasons: Ecommerce sites will naturally have more pages than regular websites and this will help you concentrate […]
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The anatomy of a negative SEO attack
LinkGraph CTO, Manick Bhan, discusses the most common types of negative SEO and details how site owners can perform negative SEO remediation.
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Simple guide to creating an expert roundup post that drives website traffic
Having a list of selected experts answer a well-placed question gives you a valuable piece of content that is highly shareable, so let’s see what it takes to do it right.
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Five great ways responsive web design benefits your SEO
Jos Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design to improve websites’ performance in Google’s SERP.
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8 Core Themes to Focus Your SEO Content Strategy
In this post, Sean Potter dives into the core themes you should be looking at to help focus your content strategies for organic success.
Post from Sean Potter
10 Effective ways to boost click-through rate (CTR) using SERPs
Ten effective ways to boost your click-through rate (CTR) from organic search.
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SEO friendly? What to look for in your next CMS
There are a lot of CMSs to choose from. How do you make sure your new CMS will allow you to optimise your site for organic traffic?
Post from Helen Pollitt
Five quick SEO wins to give your website a boost in search
SEO is not for the faint of heart. It takes tons of effort and know-how. That said, there are some quick wins you can apply, even with limited knowledge and expertise. This article details four of those quick win actions.
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Core Web Vitals 101: What You Need to Know
Web Vitals
User experience is key to success for any site online. Historically, however, UX has always been measured subjectively. In order to better quantify the experience of using a website, Google introduced Web Vitals, an initiative to give unifi…