4 Steps to Take When Diagnosing a Spike in Organic Traffic
As an SEO, your first thought when you see an increase in organic traffic may be to rejoice and pat yourself on the back, but a spike in organic traffic may not be indicative of strong organic performance. After all, organic performance doesn’t happen in a vacuum. …
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Guide to HTTP Status Codes
What’s an HTTP Status Code? And why does it matter? Great question!
What is an HTTP Status Code
An HTTP Status Code Element is a server response to a request from a browser with a 3 digit integer.
For example, when you landed on this particular article, your browser sent a request to the server to access this page and the server responded with an HTTP status code of 200.…
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Four common SEO problems with Shopify and how to fix them
Chief Executive of Go Up Ltd, Edward Coram-James shares his advice on overcoming some of Shopify’s most commonly cited SEO problems.
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A marketer’s guide to Core Web Vitals and page experience
BrightEdge’s Jim Yu gives his CEO perspective on Google’s focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update.
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Turning reviews into opportunities for reputation and SEO impact
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews and ratings. Helping pointers on dealing with positive and negative reviews, and how they can boost your business’ local ranking.
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A review of the payday loans algorithm in 2021
CEO of Guarantor Loan Comparison, Daniel Tannenbaum identifies patterns in the 2021 payday loans algorithm and shares insights on how to rank for the term “payday loans”.
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The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities to determine what programs are necessary but how will they achieve goals and what data is required to achieve these goals?
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How to Check Your Sites Technical SEO Health in Under 60 Minutes
Technical SEO Technical Health is important to your overall website’s organic performance just as much as keywords, link building, content ideation, etc may be. Busy marketer with only 90 minutes to get a general sense of whether your site is healthy or not?…
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What is Duplicate Content and How Does it Impact SEO?
What is Duplicate Content?
Duplicate content is when the same or similar content appears across more than one URL. There is exact 1:1 duplicate content that can be created in many ways (which we’ll get into below) and similar content that contains overlapping search intent.…
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3 SEO KPIs You Should Be Tracking
You’ve started a brand new Search Engine Optimization (SEO) program; maybe you’ve built the perfect in-house team or partnered with a brand new agency. The next step is to set your KPIs, or Key Performance Indicators, for the program. Sure, we’ve all heard about SEO keywords and links, but there’s more to it, right?…
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A comprehensive guide on using Google Trends for keyword research
Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and related keywords that boost traffic.
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A small business’ step-by-step guide to dominating local search in 2021
Incorporate local SEO techniques into your marketing strategy to increase online visibility for local search.
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Solving the agency search intelligence gap
How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media Intelligence, Kantar shed light on this dilemma.
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Image SEO: Best practices and tips for optimization
CannonDesign’s Vice President, Communications Director shares some key image SEO tips and best practices to help you use images as an asset in your SEO strategy.
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Seven enterprise SEO strategies and tactics that really work
LoudGrowth’s Founder shares the top enterprise SEO strategies that boost your website rankings and drive results.
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The future of Google and what it means for search
Croud’s Organic Strategy Director looks discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more.
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Semantic search drives expanded outreach to potential customers
To reach potential customers, retailers must connect with those already interested in their products. Semantic search helps broaden the net to maximize interest.
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Five tips to maximize profits as an affiliate marketer
Affiliate marketing is becoming tougher than ever – even seasoned marketing experts are hopping on the affiliate train. How will you come out on top?
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SEO A/B Testing
SEO A/B testing is limiting your search growth. I know, that statement sounds backward and wrong. Shouldn’t A/B testing help SEO programs identify what does and doesn’t work? Shouldn’t SEO A/B testing allow sites to optimize based on statistical fact? You’d think so. But it often does the opposite. That’s not to say that SEO […]
The post SEO A/B Testing first appeared on Blind Five Year Old.
SEO A/B Testing
SEO A/B testing is limiting your search growth. I know, that statement sounds backward and wrong. Shouldn’t A/B testing help SEO programs identify what does and doesn’t work? Shouldn’t SEO A/B testing allow sites to optimize based on statistical fact? You’d think so. But it often does the opposite. That’s not to say that SEO […]