What is Google Discover & How Do You Optimize For It?
What Is Google Discover?
First launched in 2016 under the name Google Feed, Google has since revamped this Google mobile app feature to its current version: Google Discover.
💡 Since its release in 2018, Google Discover has gained over 800 million monthly active users. …
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Black Friday: Last minute SEO fixes to ensure success
Make sure your website is ready to handle the increased traffic Hopefully in the last few months you’ve been improving your site performance on the back of Google’s page experience update anyway, but now you’ll also need to make sure your servers and site are ready to handle the increased traffic. Otherwise, all that work will […]
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The Future SEO: Boardroom edition
Thoughts of an SEO pioneer on where SEO is headed in the not-too-distant future
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Domain Extensions 101: .Com vs .Net vs .Org
Whether you’re starting a business and need a website or looking into a site migration — your decision between these 3 top-level domains (TLD) could potentially make or break your digital presence.
Set yourself up for success with an informed decision about your website’s domain extension!…
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Why Google is Updating How Page Titles are Displayed & What You Can Do About It
This post was written by: Katie Kirchner & Rebecca Feinberg.
Google Has Updated the Way It Serves Web Page Titles
Until now, website owners were in control of how their page titles were displayed in search results. In August, Google announced that it is testing updates to how title tags are generated on the engine’s results page.…
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How Do Search Engines Work
Search engines work by crawling hundreds of billions of web pages, indexing them, and serving them to you.
When you type a query into a search engine, web crawlers, known as bots or spiders, crawl thousands, sometimes millions of pages in their index, …
Social SEO: How SEO and Paid Social Media Can Work Together
This post was written by: Ismaeel Elkhateeb.
What is Social SEO?
In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From SEO to Paid Social to Paid Search, we optimize these channels to perform at the highest level.…
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Everything you need to know about the Google MUM update
As new search experience dimensions open up for users this also cranks up competition between businesses and advertisers for search visibility – how will you win MUM’s good graces?
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Types of SEO: On Page, Off Page, Local & More
Types of SEO
No matter how long you’ve been working in search engine optimization, or SEO, there’s always room to refresh your knowledge about all the different types of SEO out there. Learning these different types of SEO will help you and your business develop a well-rounded organic search strategy.…
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How to Scale Your Link-Building Strategies for SEO
About The Author
Matthew is the VP of Marketing at HubSpot and a partner at Traffic Think Tank. He’s the founder of The Coin Offering, an educational website focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast.…
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Why MSV Is Declining In Importance
Only targeting Search Volume metrics puts a limitation on business growth and the ability to achieve conversion goals.
Although Search Volume, also known as Monthly Search Volume (MSV), is a good indicator of a topic’s popularity, it does not mean that this will translate into website visits for your brand.…
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Influencers in today’s SEO
As search evolves to make sense of complex queries, influencers can positively affect the outcome of a site’s rankings when properly utilized
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Four ways to improve page speed and master Core Web Vitals
Google just updated its search algorithm, making it the perfect opportunity to boost your site’s page rankings with these Core Web Vitals tips
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Three Breakout Themes from MozCon 2021
Thank you Seer MozCon 2021 Team for contributing to this recap: Leena Chen, Ismaeel Elkhateeb, Chase Freezman, Sara Janae Niemiec, and Katelyn Sidley.
1) Communicating & Presenting Value to Non SEOs
Relevant Sessions:
- Build for Search: Modern Web Dev That Puts SEO First | Dana DiTomaso
- Reporting for Duty: Why You Start Using GA4 TODAY | Brie Anderson
- Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work | Areej AbuAli
Main Points:
- How to speak with Devs
- How to speak with CEOs
- How to use more than just tables + excel (like pie charts, tables, etc)
Dana Di’Tomaso hit home when she said “SEO is no longer a garnish, it’s a main dish”.…
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Now is the best time to stitch your search marketing loopholes before 2022
A stitch in time saves nine, and a lot more when it’s about the cookie death, search marketing and SEO
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Page Experience Update: HTTPS
In 2014, Google called for “HTTPS everywhere.”
Fast forward 7 years. What has happened since then, and what does HTTPS mean for page experience? Find out why HTTPS is preferred over HTTP and how to check your URLs for HTTP status below.…
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The future of gaming and streaming: a networking and SEO arsenal
Highlights of the gaming industry’s challenges, the lack of SEO and internet marketing utilization, and scope for innovation
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Page Experience Update: Safe Browsing
Protecting Your Privacy with Safe Browsing
Amidst concerns of privacy and leaked personal information, it’s important now more than ever to make sure you are browsing the internet safely. Whether you’re simply looking for some internet safety best practices or seeking ways to keep client data secure, we have answers (along with some tips for our fellow SEOs!). …
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How to show the business value of your SEO proposal
Because forecasting SEO performance is still a thorny subject in the industry
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The importance of accurate keyword difficulty scores
The dark horse your business needs to outperform competition and win at search
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