The future of gaming and streaming: a networking and SEO arsenal
Highlights of the gaming industry’s challenges, the lack of SEO and internet marketing utilization, and scope for innovation
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Page Experience Update: Safe Browsing
Protecting Your Privacy with Safe Browsing
Amidst concerns of privacy and leaked personal information, it’s important now more than ever to make sure you are browsing the internet safely. Whether you’re simply looking for some internet safety best practices or seeking ways to keep client data secure, we have answers (along with some tips for our fellow SEOs!). …
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How to show the business value of your SEO proposal
Because forecasting SEO performance is still a thorny subject in the industry
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The importance of accurate keyword difficulty scores
The dark horse your business needs to outperform competition and win at search
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HTTP vs. HTTPS: What’s the Difference?
Most internet users are familiar with the ever-present HTTP or HTTPS that prefaces a website URL, but not everyone understands what they both actually mean. While this URL nuance is seemingly minor, the difference between HTTP and HTTPS can have a big impact on your website’s security and SEO efforts.…
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Will you show Gary Vaynerchuk support?
Ace your backlink building for greater ROI
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Multilingual SEO for voice searches: Comprehensive guide
30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process […]
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Design systems and SEO: does it help or hinder SERP achievements?
Joe Dawson’s comprehensive guide and checklist to ensure your design systems enable great UX and gain more Google SERP visibility
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Page Experience Update: Mobile-Friendliness
Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default.
Now, coming in mid-June 2021, the Page Experience update will cite mobile-friendliness as a key signal.
In This Article:
Mobile-Frien…
What is Influencer Marketing?
If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word “influencer” wasn’t even officially added to the English dictionary until 2019.
Since the birth of Instagram in 2010, however, influencer marketing has exploded into a popular means of brand expansion and sales generation.…
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Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.
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Quora and Reddit: Powerhouses for SEO and marketing in 2021
If you’re avoiding these platforms, your search strategy is incomplete
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Dear Google, What Should Psychics Do?
This post was written by: Kim Dougherty and Leah Hillegas.
COVID-19 instilled a heightened sense of uncertainty, ultimately resulting in shifts in general life behavior. To cope with this sense of uncertainty, people have sought out advice, from therapists, and counselors, to intuitive advisors and psychics. …
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Using SEO data analytics to identify business gaps
SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in 2021
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6 Do’s & Don’ts to Prepare for the Page Experience Update
We all know the Page Experience Update is coming. While we’re unsure of the exact date Google will launch this algorithm update — now is as good a time as any to do what we all can to prepare.
Historically, Google has been rather vague about how to prepare for / respond to algorithm changes.…
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Is it time to switch to a new SEO tool?
After interviewing top global SEO agencies, we got insights into the factors that most influence the decision to test, and even switch, to a new core SEO tool
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Seven first-party data capturing opportunities your business is missing out on
First-party data should be at the heart of understanding your consumers and making businesses decisions, here’s what you need to know
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Recruitment website optimisation part 2: SEO for job postings
Keyword research for recruitment SEO Keywords are vital for recruitment – after all, everything starts with the job search. To create a killer listing, you need to build a clear picture of your ideal candidates and then find the terms they are using to search for your role. Here are some recruitment keyword research tips […]
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Diagnosing a traffic drop? Just breathe!
A traffic drop or decline is something all of us have come across on multiple occasions. Here’s how to diagnose and deal with it
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The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
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