What is First Contenful Paint (FCP) & Why is it Important?
Page load speed is one of the most important metrics used by Google when evaluating a site’s performance, as well as a key component of its page experience algorithm to determine search engine rankings.
However, looking through a Page Speed Insights or Lighthouse report can be overwhelming due to the sheer number of technical terms utilized in those analyses.…
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Seerfest 2022 Session Recap: CaaS to Power Your Marketing Strategy
Seerfest 2022 Session Recap:
CaaS to Power Your Marketing Strategy
Amanda Natividad, VP of Marketing at SparkToro and Le Cordon Blue-trained chef, schooled us this year at Seerfest 2022 on how to think beyond SEO goals and create content in service …
How I went from SEO Exec to Senior Consultant in just four years
What first attracted you to Builtvisible? I started at Builtvisible about three and a half years ago, after having worked in a very small start-up. At that company, I worked in a lot of different areas like account management, sales, and SEO. I felt very passionate about SEO, so when I finished that job, I […]
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What SEOs Should Know About Accessibility
Why accessibility matters for SEO and content marketing
The goal of both SEO and accessibility is to make your content more available to visitors regardless of the device they’re using or the situation they’re in. A focus on accessible content can drive revenue for your organization and save money.…
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How to Use SEMRush to Identify Search Trends and Competitor Insights
Any effective search marketing strategy should combine both paid and organic data and leverage tools to glean competitor insights. This allows us to identify gaps in our own strategy and emulate and improve upon tactics used by competitors.
But which t…
How To Do Ecommerce Keyword Research
Every digital marketer knows getting new eyes on your products is essential to growing any Ecommerce business, but accomplishing this can be easier said than done.
These tips will set you and your Ecom site up for SEO success, breaking down how to find…
Canonical URLs: What Are They and Why Are They Important?
What Is a Canonical URL?
First implemented by Google in 2009, canonical URLs and tags are a technical solution used by webmasters to help search engines identify the original or master copy of a web page.
By utilizing a canonical tag, webmasters can prevent duplicate content issues by indicating to search engines their preferred or “canonical” version of a web page. …
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What is Google AMP?
Originally introduced to the digital marketing world in 2016, Google AMP has seen a lot of changes over the years. Whether you love it or hate it, you should probably know a thing or two about AMP if you’re in the search marketing space.…
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How to Read Robots.txt
How to Read Robots.txt: Syntax & Examples
This guide defines and provides examples for the following:
User-Agent
Wildcards: * and $
Allow and Disallow
Crawl Delay
Sitemap
The robots.txt file of a site gives site owners control over how search en…
301 vs. 302 Redirects for SEO: Which Should You Use?
What is a 301 or 302 Redirect?
301 vs 302 Redirects
In digital marketing, a redirect is utilized to direct both site users and search engines towards a different URL than the one they were originally intending to visit. The two main types of redirects used are 301 and 302 redirects, which refer to their respective HTTP status codes. …
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Internal Linking for SEO: A Complete Guide for 2022
Internal links provide users with a clear path to find the information they need on your site.
Discover our comprehensive guide to internal linking for 2022, including:
What are Internal Links?
Internal Links vs External Links vs Backlink
Why Should…
Third-party tools and why they’re vital to your ecommerce store
Let’s cover the basics Third-party tools for ecommerce sites are applications created by external companies that can either be coded into your website or used by a team member as a management tool. They’re used to fix a problem that would otherwise require a considerable amount of time to set up or manage, so first […]
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Why you should focus on optimising your app store presence in 2022
Context One of the notable drivers behind the jump in downloads in 2020 was of course the global pandemic. As we all tried our best to adapt, apps facilitated a way to maintain some degree of normality, and at the same time helped us shift to a new way of life. As a result, we […]
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Thinking Like Google: How to Practice People-First Philosophy for Better SEO
It sometimes feels like, when it comes to SEO, the only constant is change.
However, if you look past “best practices” and broad-based studies to parse what Google is actually trying to accomplish with its search engine, you can begin to shape some powerful, people-focused philosophy that can help to make your site (nearly) algorithm proof and help you deliver better content for your intended audience.…
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Performing a Blog Content Audit in 3 Easy Steps
This post was written by: Bryan McKeon.
The internet has no shortage of blog content. In fact, more than 7 million blog posts are published every single day.
With all that content being generated daily, what are the chances that all of those posts are…
SEO wins to implement during a code freeze
1. Keyword & Content Optimisation Optimising your landing pages for targeted keywords is one of the quickest wins as typically this won’t add any work to your dev team. There are several ways in which you can approach this, to ensure you prioritise resource for the right pages: Pages with highest return on investment Start […]
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Do I Need to Disavow Links?
Disavowing Links
On the Technical SEO Team at Seer, we often get asked if using Google’s Disavow Tool is the answer to a link-related problem the client is dealing with. In most situations, the answer is no.
Below are some reasons you should and should not use the Disavow Tool from Google for your website.…
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Continuous Scrolling in SERPs and New Title Tag Guidance
Continuous Scrolling in SERPs
Google recently announced the introduction of continuous scrolling on mobile devices for “most English searches”.
What You Need to Know
Google announced on The Keyword and on Twitter that they’ve rolled out “continuous scrolling” which shows more than the standard 10 results on the first page of mobile search results.…
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The Effect Of Optimising Multiple Pages On A Site For the Same Keyword Phrases
This is the first post in a new series of posts I have scheduled I am calling: The Effect Of series. QUOTE: “If you duplicate text across pages then that’s duplicate text. It doesn’t mean the pages are bad, it’s just that the text is duplicated, and we’d have to pick one of those pages to […]
Read the full article here The Effect Of Optimising Multiple Pages On A Site For the Same Keyword Phrases © Copyright 2006-2021 Shaun Anderson
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Latest Reviews About Our Services QUOTE: “We’ve been working with HOBO for around 2 years now, and in that time the performance of our site has gone from strength to strength – considerably outstripping our expectations. They have provided timely, considered and expert advice which has always proved beneficial, and have also been proactive in […]
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