Axios news SEO playbook: Speed, authority and brevity
Ryan Kellett, VP of Audience at Axios, shares how SEO helps this news site compete against the world’s biggest news publishers.
The post Axios news SEO playbook: Speed, authority and brevity appeared first on Search Engine Land.
Please visit Search E…
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
The post A guide to machine learning in search: Key terms, concepts and algorithms appeared first on Search Engine Land.
P…
What is Google Cache?
What is Google Cache?
Google cache is a feature of Google search that provides copies of web pages that are available to searchers independent of the live pages on the original website. Google makes a copy of the web page at a certain moment in time an…
What is Crawl Budget & Why Does it Matter for SEO?
You’ve heard of web crawlers, spiders, and Googlebot, but do you know that these crawlers have limits to what they can and can’t crawl on a website? Keep reading to learn about this important budget within SEO (search engine optimization).
What is Crawl Budget?
…
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What is First Contenful Paint (FCP) & Why is it Important?
Page load speed is one of the most important metrics used by Google when evaluating a site’s performance, as well as a key component of its page experience algorithm to determine search engine rankings.
However, looking through a Page Speed Insights or Lighthouse report can be overwhelming due to the sheer number of technical terms utilized in those analyses.…
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Seerfest 2022 Session Recap: CaaS to Power Your Marketing Strategy
Seerfest 2022 Session Recap:
CaaS to Power Your Marketing Strategy
Amanda Natividad, VP of Marketing at SparkToro and Le Cordon Blue-trained chef, schooled us this year at Seerfest 2022 on how to think beyond SEO goals and create content in service …
How I went from SEO Exec to Senior Consultant in just four years
What first attracted you to Builtvisible? I started at Builtvisible about three and a half years ago, after having worked in a very small start-up. At that company, I worked in a lot of different areas like account management, sales, and SEO. I felt very passionate about SEO, so when I finished that job, I […]
The post How I went from SEO Exec to Senior Consultant in just four years appeared first on Builtvisible.
What SEOs Should Know About Accessibility
Why accessibility matters for SEO and content marketing
The goal of both SEO and accessibility is to make your content more available to visitors regardless of the device they’re using or the situation they’re in. A focus on accessible content can drive revenue for your organization and save money.…
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How to Use SEMRush to Identify Search Trends and Competitor Insights
Any effective search marketing strategy should combine both paid and organic data and leverage tools to glean competitor insights. This allows us to identify gaps in our own strategy and emulate and improve upon tactics used by competitors.
But which t…
How To Do Ecommerce Keyword Research
Every digital marketer knows getting new eyes on your products is essential to growing any Ecommerce business, but accomplishing this can be easier said than done.
These tips will set you and your Ecom site up for SEO success, breaking down how to find…
Canonical URLs: What Are They and Why Are They Important?
What Is a Canonical URL?
First implemented by Google in 2009, canonical URLs and tags are a technical solution used by webmasters to help search engines identify the original or master copy of a web page.
By utilizing a canonical tag, webmasters can prevent duplicate content issues by indicating to search engines their preferred or “canonical” version of a web page. …
The post Canonical URLs: What Are They and Why Are They Important? appeared first on Seer Interactive.
What is Google AMP?
Originally introduced to the digital marketing world in 2016, Google AMP has seen a lot of changes over the years. Whether you love it or hate it, you should probably know a thing or two about AMP if you’re in the search marketing space.…
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How to Read Robots.txt
How to Read Robots.txt: Syntax & Examples
This guide defines and provides examples for the following:
User-Agent
Wildcards: * and $
Allow and Disallow
Crawl Delay
Sitemap
The robots.txt file of a site gives site owners control over how search en…
301 vs. 302 Redirects for SEO: Which Should You Use?
What is a 301 or 302 Redirect?
301 vs 302 Redirects
In digital marketing, a redirect is utilized to direct both site users and search engines towards a different URL than the one they were originally intending to visit. The two main types of redirects used are 301 and 302 redirects, which refer to their respective HTTP status codes. …
The post 301 vs. 302 Redirects for SEO: Which Should You Use? appeared first on Seer Interactive.
Internal Linking for SEO: A Complete Guide for 2022
Internal links provide users with a clear path to find the information they need on your site.
Discover our comprehensive guide to internal linking for 2022, including:
What are Internal Links?
Internal Links vs External Links vs Backlink
Why Should…
Third-party tools and why they’re vital to your ecommerce store
Let’s cover the basics Third-party tools for ecommerce sites are applications created by external companies that can either be coded into your website or used by a team member as a management tool. They’re used to fix a problem that would otherwise require a considerable amount of time to set up or manage, so first […]
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Why you should focus on optimising your app store presence in 2022
Context One of the notable drivers behind the jump in downloads in 2020 was of course the global pandemic. As we all tried our best to adapt, apps facilitated a way to maintain some degree of normality, and at the same time helped us shift to a new way of life. As a result, we […]
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Thinking Like Google: How to Practice People-First Philosophy for Better SEO
It sometimes feels like, when it comes to SEO, the only constant is change.
However, if you look past “best practices” and broad-based studies to parse what Google is actually trying to accomplish with its search engine, you can begin to shape some powerful, people-focused philosophy that can help to make your site (nearly) algorithm proof and help you deliver better content for your intended audience.…
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Performing a Blog Content Audit in 3 Easy Steps
This post was written by: Bryan McKeon.
The internet has no shortage of blog content. In fact, more than 7 million blog posts are published every single day.
With all that content being generated daily, what are the chances that all of those posts are…
SEO wins to implement during a code freeze
1. Keyword & Content Optimisation Optimising your landing pages for targeted keywords is one of the quickest wins as typically this won’t add any work to your dev team. There are several ways in which you can approach this, to ensure you prioritise resource for the right pages: Pages with highest return on investment Start […]
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