Looking for an llms.txt generator? You probably don’t need one
Google says the file does not improve your search visibility. Here’s what generators actually do, when the file is useful, and how to make one yourself.
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What is query fan-out? Explained in plain English
Query fan-out is when an AI search system takes your question and runs several related searches to help answer it.
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Google AI Mode tests another new follow-up question format
Google AI Mode is testing a new follow-up format that directly asks users what they want before generating a new query, a shift from the previous click-to-generate box style.
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Google moves Citations Panel toward the bottom of AI Mode
Google is showing a more detailed Citations Panel at the bottom of AI Mode results, featuring titles, descriptions, and images for cited websites a format first spotted back in July.
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Google answers a common content structure dilemma
A user asked how to decide between expanding an article or creating a new supporting one. John Mueller answer: there’s often no absolute right answer but you can pick one and make it right
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Google clarifies how AI Overview impressions get counted
John Mueller clarified on Reddit how Google Search Console counts impressions for AI Overviews, explaining they’re tracked as a block rather than by individual position — and he’s open to feedback on what tracking would actually be useful.
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Google tests new title box when hovering over links in ai mode
Google is testing a new hover design for anchor text links in AI Mode, showing a different format than the website icon and title style spotted back in May 2026.
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Google AI Mode tests follow-up questions in table format
A new table format in Google’s AI mode will reduce more clicks to publishers
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Best SEO blogs: 6 I recommend after 20 years in publishing
My picks for keeping up with search, sharpening your SEO skills and making better decisions for your website.
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Impressions/Clicks dipped the day – AI Overviews rollout in France
Exactly the day Google started rolling out AI Overviews in France search results on 21 July 2026. There was significant dip in impressions/clicks of this domain. Lily Ray shared this screenshot showing search console performance report. If in case you’re also aiming to rank in France search results and noticed this kind of dip then […]
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Google Business Profile adds new photo verification method
Google Business Profile now has a new way to submit a business photo as part of verification. Ben Fisher spotted this and shared it on LinkedIn along with screenshots. He wrote: “New: This could be a pretty significant change in Google Business Profile verification. We’re now seeing ‘Submit a business photo’ appear as a verification […]
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Easy & Simple way to use AI for generating amazing and relevant images for blog content
Take all of your blog post content and paste it in Gemini chat bot with this at the start “If following is content of a blog post then suggest me some prompts which I can use in Gemini to do some featured images generations for this blog post” then enter title and whole content of […]
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Using Fable 5.1 to filter Search Console data and find Real Human Queries!!
Recently Google Search Console is showing some weird queries, which are highly unlikely to be something which a real human user is going to do like a Google Search. And it might be possible that those queries are from some AI Search systems (like ChatGPT, Perplexity, Claude) and while doing SEO Analysis it’s important to […]
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SEO Migration Mishap Costed This Aussie Brand Millions!!
Per the report form Inspirepreneur – “Maggie Beer Holdings reported a $9.53 million FY26 statutory loss after organic search traffic fell following a website migration at Hampers & Gifts Australia”. The Hamper Emporium is an Australian online premium gifting and hamper retailer. It sells curated gift boxes and baskets for personal occasions and corporate gifting—typically […]
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SEO Tools Which Are Handling Google’s Goto URL Change Properly
Google is now masking URLs in search results so that it’s not clear what the exact URL of the page is and where it’s going. This is breaking how different SEO tools scrape and rank track Google’s search results, which of course is leading to SEO teams having some trouble because rank tracking setups in […]
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Google responds to user who lost ranking after disavowing backlinks
A user posted on Reddit describing a ranking drop after using Google’s Disavow Tool, asking for advice on recovery. Here’s what he wrote on reddit: “Accidentally Disavowed Valuable Backlinks — Lost My #3 Ranking. How Can I Recover?” John Mueller replied on reddit: There’s a lot of hate on the disavow tool here – but […]
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Google Search Console social properties show strange search queries
Google Search Console recently introduced a new feature that allows property owners to see performance data for their social accounts. This property type includes query, post, country, device, search appearance, and date data. Gagan Ghotra posted something interesting related to on X, wrote: “Social properties in search console – it’s showing really really weird queries….. […]
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Google Analytics missing data for September 1
Google Analytics appears to be missing data for September 1. We’re seeing complaints about this on Google Analytics Forums, and after checking our own GA4 account, the complaints seem to be accurate. Here is a graph showing 0 users for yesterday. Barry Schwartz also reported this on SER, wrote: “Google Analytics September 1 Data Missing.” […]
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Bing tests removing site names from search results
Bing is testing the removal of site names from its search results. Instead, it’s just showing favicons followed by website URLs with breadcrumbs. This reminds us of a similar test Google ran back in May 2025, where Google also removed website names and showed just the URL instead. Here is a screenshot of how it […]
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Google answers whether old backlinks to hijacked domains hurt rankings
Google’s John Mueller replied on Reddit to a user asking whether Google would penalize a website for old outbound links pointing to a site that once hosted good-quality content but has since changed ownership and now hosts shady content. Here’s the user’s question on Reddit: “So the question is, how does Google treat OLD backlinks […]
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