Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
Decoding Googlebot crawl stats data in Google Search Console
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.
Change Who Pays: New Google Ads process for client account transfers
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.
Google Lens to add Shopping Ads this year
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.
Google rolls out new AI-organized search results, AI Overview links
Google’s organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Google Discover disruption, not showing new content?
There seems to be an issue with Google Discover where new content isn’t showing. It’s unclear how widespread of an issue this is.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users’ questions effectively, regardless of word count.
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google’s August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
Is Google using Chrome for mobile-first indexing and user signals?
SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
Bing expands generative search experience and Deep Search
Bing generative search experience now works for informational queries.
Retailers: Google is becoming your new category page
Google’s ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
How to use Google Trends to analyze your competitors’ brand engagement
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
Google Search Console Performance report filters now stick
There is a “reset filters” option to remove the filters you previously set.
Keyword research for SEO: The ultimate guide
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
3 core flaws of SEO audits (and what to do instead) by Crowdo
Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
How to set up Hobo SEO Dashboard
Hobo SEO Dashboard is a tool in Google Sheets that helps marketers, SEOs and website developers perform an SEO audit report of any website. SEO Dashboard will autonomously run regular reports on every client in your Search Console to a schedule you set…
SEO Dashboard in Google Sheets
SEO Dashboard is the quickest way to accurately audit your website SEO, track your website performance and manage your SEO project. SEO Audit Reporting Domain Stats Reporting Winners and Losers reports on pages and keywords Rank tracking and analysis T…