Hobo SEO Dashboard – Privacy, Security and Permissions
Disclosure: This post was created by the author using Gemini 2 Pro in a deep co-op examination of the entire code base of Hobo SEO Dashboard in Google Sheets. NOTHING was modified to change Gemini’s opinion. The post was published using Hobo Wp Agent. …
Hobo SEO Dashboard – Privacy, Security and Permissions
Disclosure: This post was created by the author using Gemini 2 Pro in a deep co-op examination of the entire code base of Hobo SEO Dashboard in Google Sheets. NOTHING was modified to change Gemini’s opinion. The post was published using Hobo Wp Agent. …
The Google HCU Helpful Content Update & Helpfulness
Get Early-Bird Access to the new EEAT tool! Google’s Helpful Content Updates are a series of algorithm changes designed to ensure search results are more helpful and reliable for users. “It is now part of a “core ranking system that’s…
How Aiming to Meet the Needs in Section 2.5.2 of the Google Quality Rater Guidelines triggers a compliance Domino Effect
Get Early-Bird Access to the new EEAT tool! When Google released the updated Search Quality Evaluator Guidelines on January 23, 2025, many site owners zeroed in on high-level E-E-A-T and content quality. Fair enough. However, one of the most quietly po…
7 Day Free Trial of Hobo SEO Auditor
Sign up for your free trial Get early-bird access to Hobo SEO Auditor. Developed over many years for busy SEO consultants, marketing managers, web development managers, and website design companies with a site to manage but don’t want to the hass…
OK Ai, make a case for or against the Disconnected Entity Hypothesis like a Defense Attorney
DISCLAIMER. This is for fun! Ai makes stuff up! The Hobo EEAT tool is a beta. The Disconnected Entity Hypothesis is now a Theory that is being tested by more than a few sites. The majority of this post is Ai generated using Ai (Grok, Gemini and Chatgpt…
How fast does Google re-index de-indexed pages in 2025? – Part 1
When I started in SEO over 20 years ago, getting your pages into Google was simple. Google prided itself on indexing pages fast. Three months after de-indexing my site (with almost 100% pages indexed) to test how fast Google will re-index de-indexed pa…
CMOs – turn off your paid ads, I dare ya!
How did we get here? The imbalance between short and long-term thinking makes sense on a few levels: We are living through tricky macro-economic times. While not all budgets are being tightened, all without fail are being scrutinised closel…
Google EEAT Tool (Beta)
The Google EAAT Tool (Beta) by Hobo is a practical solution for generating policy documents that align with Google Quality Rater guidelines. You enter your data into a Google Sheet, and the tool uses that information along with a preset template to cre…
October 2023 Google Spam Update – The Terminator Algorithm
Preface: After a reread of this, I realised 10 years ago I would have been gone within any sign of anything like this happening to a site I was working on. I’m not used to looking at this kind of destruction. On most sites with ranking problems, the is…
March 2024 Google Core Update / Judgement Day for independent publishers
For the small publishers who even made it to March 2024, the March 2024 Google Core Update brought together all of Google’s corrective algorithms launched in 2022 and the ones in the news in late 2023 into one update period. By the last Spam algorithm …
December 2024 Google Spam Update Analysis
The December 2024 Google Spam update followed in the wake of the October 2023 and March 2024 Google Spam updates. From analysis on 100+ Search Console accounts I have had access to, this too looks to have targeted unknown, or disconnected entities in G…
Unannounced February 2025 Google update activity
I’m looking into noticeably impactful and unannounced Google update activity in February 2025, on the surface, unrelated to the entity issues (Google’s understanding and representation of entities in Google Search) I’ve been sharing in the Discon…
Google HCU SEO / The Disconnected Entity Hypothesis
Hypothesis Google’s algorithms, HCU, SPAM, and CORE updates, amongst other things, impact “Disconnected Entities” and seek to demote and remove them from Search. An “Unhealthy Entity” is a “Disconnected Entity”…
Hobo Robot / An autonomous marketing solution for your business
Hobo Robot is an automated robot at the heart of a suite of tools in Google Docs designed to streamline various aspects of digital marketing and SEO for businesses. It integrates functions like: WordPress content management. Email newsletter automation…
Automate your marketing with Hobo Robot
I am on a mission to automate my marketing and lead generation and get the behemothic power of Google working 24 hours for me, at little to no running costs. Google WANTS me to do this too. They want me to use Google Cloud. They want you to use it too….
Hobo WP Agent in Google Docs / Content Management for WordPress
Hobo WP Agent in Google Docs is a tool that automates WordPress content management directly from Google Docs and Sheets. It imports, cleans, optimises, and publishes content, handling tasks like image minification, link optimisation, and alt tag genera…
HCU/SPAM/CORE Google Algorithm Impact Analysis Part 1 – The Victims
As many of my 20K social followers on Linkedin and X can attest to, I’ve been looking at the carnage caused by Google’s HCU and accompanying SPAM and Core updates and how specifically HCU and SPAM have impacted small,, independent publisher…
The Road to Accessibility
Why accessibility compliance matters While you should advocate for creating a digital experience that’s inclusive and welcoming to everyone because it’s the right thing to do, failing to comply could soon leave you facing a fine. To comply,…
2025 SEO Predictions: Are We Heading into an AI Winter?
What We’re Seeing Despite the initial excitement surrounding AI-generated content, AI written content by default lacks EEAT (Expertise, Authoritativeness, Trustworthiness) compliance. Audiences are pushing back on low-quality outputs in search re…