How to hire an SEO agency: The definitive guide
Learn key steps for selecting the right SEO agency for your business. Vet vendors by assessing their reputation and watching for red flags.
Report: OpenAI working on web search product
The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google.
Google’s new search experiences in the European Economic Area
Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results.
Featured snippets disappear from the Google search results
Did Google intentionally remove the featured snippets or is this a new bug?
Reddit shown excessively in Google product review search results, study finds
Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature.
Google local pack not showing for many searchers
In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.
Google local pack not showing for many searchers
In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
The synergy of customer journey mapping and ecommerce SEO
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.
Boost organic traffic with data-driven SEO by Digital Marketing Depot
Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic.
Let’s talk about E-E-A-T: Debunking misconceptions
Learn why Google doesn’t use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use.
Google says it took down 45% more fake reviews in 2023 thanks to new algorithm
Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
Using generative AI to improve existing content: Top tips + sample prompts
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
We ask Search Engine Land’s SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.
Screaming Frog in Google Sheets
Screaming Frog is my favourite website development tool. It’s the best website crawler at the cost in the world, in my experience. The tricky part of working with Screaming Frog is just managing the files it produces, and prioritising that list. …
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.