How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
Google adds “web” filter to only show text-based links in Google Search results
Google said the filter appears on the top of the results page alongside other filters.
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.
New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Google rolls out AI Overviews in US with more countries coming soon
AI Overview link cards get a higher click through rate than normal web search results but Google won’t break out click data in Search Consoles for content creators.
Technical SEO tips to master Google core updates by Digital Marketing Depot
Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.
How to build a custom GPT to redefine keyword research
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.
Ad format preferences land in Google Demand Gen campaigns
Ad format preference will give advertisers the choice to place their video assets across YouTube’s in-stream, in-feed, and Shorts ad placements.
6 unpopular SEO opinions you need to consider
From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.
Entity-oriented search: The evolution of information retrieval, explained
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
7 B2B content distribution strategies that work
Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.
How to leverage social search for effective on-site optimization
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.
How to navigate negative Glassdoor and Indeed company reviews
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company’s online reputation.
Google Search results without SGE jump to 65%, up from 25%
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here’s what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Google CEO on future of links, AI making Search quality worse
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.