Could AI eventually make SEO obsolete?
As long as users need to search for information, search optimization will remain essential. Here’s why.
Digital marketing primer: Understanding strategies and measuring success
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.
Survey: User satisfaction with Google grows in 2024
Google’s push into AI-driven search doesn’t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
Billions of Google redirects to stop working next year
Google announced its URL shortener service will stop working completely on August 25, 2025.
How to build and manage your brand across multiple platforms
Your brand’s online reputation depends on way more than just Google or your favorite social media channel.
Survey: Search marketers less happy with their jobs vs. last year
Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land’s Career and Salary survey finds.
3 ways to add a human touch to AI-generated content
Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content.
Baidu vs. Google: Navigating the SEO landscape in 2024
Learn the similarities and differences between Baidu and Google SEO and how to boost your presence in the Chinese search landscape.
Survey: Search marketing gender pay gap is widening
Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land’s 2024 Salary and Career Survey.
5 ways to incorporate trends into your SEO content strategy
Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.
How to address the top reputation issues impacting brands today
Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues.
Google ending Notes on Search today
Google launched Notes in Search 8 months ago as a labs experiment – that experiment ends today.
New Google core update coming in weeks
The last core update was the March 2024 core update, any many sites are still waiting since September 2023 to see helpful content recoveries.
Google Business Profile chat is gone and call history going away
This is just a reminder that Google has discontinued Google Business Profile chat yesterday and call history is going away.
2024 Salary and Career survey: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land’s 2024 Salary and Career survey.
How to become a recommended solution provider on Google entity lists
Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search.
How to start an SEO program from scratch in the AI age
Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape.
How AI is reshaping the content creator industry
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.