Are Brand-Owned Channels the Future of Content Marketing?
With Google penalising sponsored links and guest posts, an options for brands to get their content in front of an audience is to build their own channel.
Post from Barry Adams on State of Search
Are Brand-Owned Channels the Future of Content Marketing?
10 things that SEOs can learn about PR in a post Penguin 2.0 World
So, after a few weeks of fear mongering by Matt Cutts, Penguin 2 (the sequel) wasn’t quite as terrifying as the original. Sure sites have seen ranking drops, but these were in line with expectations and many SEOs were already battle hardened from last year’s update. We’ve had a year since the last update and […]
How Small Wins Can Help Build Trust
Gaining the trust of your clients can be very difficult, especially if the client has worked with an unethical SEO company in the past. I want to share a story on how we got the client approval process down to 5-7 days from 4-8 weeks by having some small wins and building trust with the […]
Understanding the “Why” in SEO
One of my favorite TED talks is “How Great Leaders Inspire Action” by Simon Sinek. In the presentation he describes the concept of the Golden Circle which consists of three rings: What, How, and Why. Sinek explains that conventional thought works from the outside in. People and organizations think about What they want to do […]
On Avoiding Penalties and Increasing Conversions
A cheat`s guide to avoiding algorithmic penalties and increasing conversions by setting sights a little higher.
Post from Claire Thompson on State of Search
On Avoiding Penalties and Increasing Conversions
Breaking News – New Twitter Lead Generation Card
Ay caramba! We can now get email addresses from Twitter with the new Lead Generation Card. This is a new feature; Twitter has done some testing but is now rolling it out to all advertisers with reps who use the managed interface. When a user expands your Tweet, they see an image and description of […]
How to cloak your affiliate links
We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a proper explanation and example script, we couldn’t find one. So, in true Yoast style, I wrote…
How to cloak your affiliate links is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
#SMX London: Hardcore SEO Power Tools
During this session at SMX London, we had Steve Lock of Linkdex, Pete Wailes of SEOGadget, Stacey Cavanagh of Tecmark and Dixon Jones of Majestic SEO showcasing their toolbox of hardcore SEO power tools.
Post from Gianluca Fiorelli on State of Search
#SMX London: Hardcore SEO Power Tools
Link Risk Analysis Process Made Easy With Link Detox
With the Google Penguin update (branded as 2.0 or 4 depending on the scoring you are following) hanging over the world of SEO and being set to roll out within the next 8 days, the need to take a step back from the promotion of your website in order to …
Spark New Ideas with these Keyword Research Tools/Tips
A successful SEO campaign starts with choosing the right keywords. Growing your business beyond the initial campaign involves expanding your keyword list and this can be difficult at times. You’re in need of new keyword ideas and new opportunities but you don’t know where to look. There are a ton of SEO tools out there that can […]
Going from SEO N00B to Full-Timer in Six Months and What I Learned Along the Way
When I was four years-old I asked my mother what red and green traffic lights meant. I immediately followed with two more burning questions regarding why dogs wag their tails and why people respond, “you’re welcome” to a “thank you.” Done! For the next several minutes, I was omnipotent. My education was complete. I knew […]
How To Start Using The Lean Startup SEO Style
Do you remember the very first day in your office? The first moment of walking into the office as the newbie? That’s exactly what I recall doing not too long ago here at Distilled. As well as being greeted by Continue reading »
Link Building for Big-Name Brands
Link building is clearly not a one-size-fits-all endeavor. Strategies have to take into consideration each client’s industry, customer, and brand itself, so things can get complicated rather quickly. Throw into the mix a name brand client that is especially concerned about aesthetic and brand fit, and typical “go to” tactics aren’t really going to cut […]
15 Lessons Learned After 5 SEER Years
Let me start this by saying I have so much to learn. I’m extremely grateful for the experiences & knowledge gained over the last 5+ years at SEER and hope to learn even more over the next 5. At one time or another since starting, I’ve been on the wrong end of almost every one […]
Mastering #PPC: Learn the Skills to Pay the Bills
Now that Francis has showed you how to set up AdWords and BingAds accounts, let’s dive into how to pay for your ads and why you might chose each option. There are three primary billing options available for AdWords and BingAds. Prepay How Does Prepay Work? Advertisers are required to deposit funds into their account(s) prior […]
Pick up the Phone: Lessons We Can Learn from Public Relations about Outreach
SEOs and Public Relations professionals can sometimes have a contentious relationship. PR pros often feel like we’re encroaching on their territory, while as SEOs, we feel like we can add more value and ROI for clients with data-driven results. But PR and SEO are not mutually exclusive– in fact, the best results often happen when […]
Best Practices for Google Analytics Profiles
Whether you’re an analytics newbie, nerd or ninja, it always helps to follow best practices when setting up new Google Analytics profiles. SEER’s best practices for all of our analytics setups include some tried-and-true methods to follow, which I’ll share with you below! To start – Why do I even need Profiles in Google Analytics? […]
Flying the SEO Helicopter
A very long time ago I was a programmer. Not a “coder”, but a programmer.
In the beautiful stone and walnut offices of a global corporation, I sat at a computer desk. It was special, because it had a slide out keyboard tray, was arranged to accommodate a screen placed in front of me when I […]
Online Success From Offline #RCS: Non-Profit Style
We recently asked our Facebook fans what kind of posts they’d like to see next on the SEER blog. Thanks to all of our fans for the feedback so far! We’re taking the first request from Benji Craig. Benji asked us to cover “RCS with a non profit spin”. To me, that has a couple […]
Spreadsheets for SEO: Filtering Google Webmaster Tools Data by Domain
Hey all, I tend to be the guy everyone comes to for Excel help at Bronco, so I thought I’d start doing posts on solving some of the most common issues I find popup being an SEO. This may well have been talked about before by other bloggers, but it may be new to a […]