SEO Correlation Studies: Are We Looking At Them Wrong?
SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down, and instead we see these factors as predictive elements?
Post from Barry Adams on State of Search
SEO Correlation Studies: Are We Looking At Them Wrong?
How Long Should My Blog Post Be?
The question ‘How Long Should My Blog Post Be?’ has been around for as long as blogs have. There are also numerous reasons across why we care about this question. Is it from a usability perspective? Is there a secret formula to improving reader engagement through mastering the perfect ‘not too long, but not too short’ blog post length?
Post from Annabel Hodges on State of Search
How Long Should My Blog Post Be?
Part One: AdWords Paid & Organic Report Results
SEER recently implemented the new AdWords paid and organic report for six of our clients. The paid and organic report links Google Webmaster tool data with AdWords data to show how PPC and SEO interact on a click through basis. PPC Hero wrote a great post on how to set up the paid and organic […]
Streamlining Link Removals – Email to Excel. Fast!
A new post from www.davidnaylor.co.uk. BAZINGA!
The Future of Local Discovery is About the Story, Not the Place
Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more […]
The post The Future of Local Discovery is About the Story, Not the Place appeared first on SEOgadget.
Use This Invention From 1870 To Build Relationships & Links
Yes, you guessed it. The phone. Picking up the phone to have a conversation is nothing new. People have been doing it for quite some time and, turns out, it still works! Email and social media platforms are great, but hearing someone’s voice adds character to a conversation. I have had a lot of success […]
Shouldn’t my Developer know SEO?
One problem that SEO face is that we heavily rely on work carried out by other Digital Professionals, Creatives, Developers, PR people etc, so how do we over come this?
Post from Neil Walker on State of Search
Shouldn’t my Developer know SEO?
Mastering PPC: Five Reasons To Run PPC For Brand Keywords
Amanda wrote a great post last week on advanced bidding strategies. I wanted to follow up with an answer to a common client question about billing. Clients ask all the time, why should they bid on their own brand keywords when they rank highly in the organic results for their brand keywords? Isn’t this wasting […]
301 Redirect or A Google Webmaster Tools Change Of Address?
Or both? It is both, obviously. When you carry out an effective domain migration, there are a lot of changes at stake. If you follow a clear process for your site, things usually go according to plan. Have you heard the adage about car mechanics always have the worst cars? Or decorators have the least well […]
The post 301 Redirect or A Google Webmaster Tools Change Of Address? appeared first on SEOgadget.
Making the Case for Honing your Outreach Detective Skills
By now you’ve probably figured out that many of us here at SEER are expert stal– ehm, detectives when it comes to outreach, particularly hunting down a journalist’s or blogger’s contact information. A couple of my favorite posts from the SEER archive have covered some awesome (and sneaky) ways to track down prospects (and their info)– […]
DistilledLive Catch Up: Responsive Web Design
Last Monday, our Seattle office held a meet up about responsive design. We were lucky enough to get Matt Fordham, technical director at Wintr, to explain the fundamentals behind responsive design itself, and I made my argument for why responsive Continue reading »
Structured Data and Schema Markup for “Dummies” (and by “Dummies” I Mean “SEO Savvy Readers”)
Several months ago, Wil wrote a blog post that highlighted (pun intended – I’m witty like that) the benefits of incorporating structured data on SERPs via the Google Highlighter Tool. Wil articulated some great reasons on why implementing structured data can be tremendously beneficial to users (and to the businesses they end up patronizing), but […]
Google Moving The Goal Posts With Reconsiderations
A new post from www.davidnaylor.co.uk. BAZINGA!
The Teacher and the Trainee: How to Train on SEO
I have yet to be in the position where I am training others in SEO; however, I did just finish up the training program at SEER. I’ve learned that training in SEO can be quite different from other industries because naturally, SEO is a self-taught profession. Will Critchlow published one of my favorite posts around […]
Event Recap – Marketing Analytics: Proving and Improving Online Performance
Event Drawing by SEER Interactive COO, Larry. On August 15th, we held our “Marketing Analytics: Proving and Improving Online Performance“ event at the Search Church. Speakers included SEER Interactive’s Rachael Gerson and Aaron Levy, along with Joanna Lord from BigDoor (formerly of Moz), Tim Wilson from Web Analytics Demystified, and Justin Cutroni from Google. Each speaker chose a charity […]
Google is an Addict
I have lost a few friends to addiction, and spent a considerable amount of time learning about addiction and the way individuals get caught up in a spiral of destructive, compulsive behavior that eventually destroys them (usually after causing consider…
SEO in 2013: Do’s and Don’t Do’s
Don’t be stuck in your ways when it comes to SEO tactics. Read this post to learn those tactics you should drop, and those that your should be embracing.
Post from Ned Poulter on State of Search
SEO in 2013: Do’s and Don’t Do’s
The Smart SEO’s Guide to Effective Outreach
This is not a blog post about tricks. If you are looking for someone to tell you to write in lowercase so that you “look more casual” or to pretend to be a lady so that more people will reply to you, you should go elsewhere. This not a blog post about guest post outreach, […]
Internet Marketing & Teaching: One and the Same
People often ask me how I ended up in the Internet marketing industry, and in all honesty, it just kind of happened. I couldn’t be happier about joining the team at SEER, and my brain has become a sponge since I started a mere two weeks ago. I’ve been welcomed by some awesome people and […]
Content Analysis with the WordPress SEO plugin
We’ve been rather busy with the WordPress SEO plugin the last few days. We did a release yesterday and a quick follow up today to fix a few collisions with other plugins. Loads of cool small fixes in there, but one in particular that I think is worth highlighting as it’s something other plugin developers…
Content Analysis with the WordPress SEO plugin is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!