How New AdWords Structured Snippets Can Save You Time & Marketing Budget

Recently, Google released a paid search update: a second line of structured snippets can be inserted into PPC ads. (Source: Search Engine Land)

This new update gives ads more space in the SERPs and allows companies to callout different characteristics of their business.…

The post How New AdWords Structured Snippets Can Save You Time & Marketing Budget appeared first on Seer Interactive.

Is Click Through Rate A Ranking Signal?

Are click through rates on search results a ranking signal? The idea is that if the third result on a page is clicked more often than the first that it will, over time, rise to the second or first result. I remember this question being asked numerous times when I was just starting out in the […]

Do You Even Algorithm, Google?

It has been 267 days since the last Panda update. That’s 8 months and 25 days. Where’s My Panda Update? Obviously I’m a bit annoyed that there hasn’t been a Panda update in so long because I have a handful of clients who might (fingers crossed) benefit from having it deployed. They were hit and […]

Search operators

Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are…

This post first appeared as Search operators on Yoast. Whoopity Doo!

Smart Alternatives to Dangerous Link Building Strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on…

This post first appeared as Smart Alternatives to Dangerous Link Building Strategies on Yoast. Whoopity Doo!