Get More Value Out of Your TV Ads: Incorporate Search

In 2015, a 30 second Super Bowl TV ad cost 4.5 million dollars (Source: Syracuse).

What’s the ROI in that? Despite the exorbitant cost and lack of clear-cut metrics to measure the value of a prized Super Bowl ad spot, big brands continue to pay the high price every year.

The post Get More Value Out of Your TV Ads: Incorporate Search appeared first on Seer Interactive.

What Happened When I Flipped a WordPress Based Site from http to https

In mid-July of 2015, I decided to flip the Sugarrae.com site to https using SSL. In the last eighteen+ months, Google has been pushing hard to “make SSL happen.” They even said it might give you a bit of a rankings boost, no doubt knowing that tons of SEOs and business owners would begin flipping… Read More

The post What Happened When I Flipped a WordPress Based Site from http to https appeared first on Sugarrae.

What Happened When I Flipped a WordPress Based Site from http to https

In mid-July of 2015, I decided to flip the Sugarrae.com site to https using SSL. In the last eighteen+ months, Google has been pushing hard to “make SSL happen.” They even said it might give you a bit of a rankings boost, no doubt knowing that tons of SEOs and business owners would begin flipping… Read More

The post What Happened When I Flipped a WordPress Based Site from http to https appeared first on Sugarrae.

How New AdWords Structured Snippets Can Save You Time & Marketing Budget

Recently, Google released a paid search update: a second line of structured snippets can be inserted into PPC ads. (Source: Search Engine Land)

This new update gives ads more space in the SERPs and allows companies to callout different characteristics of their business.…

The post How New AdWords Structured Snippets Can Save You Time & Marketing Budget appeared first on Seer Interactive.