How to optimize images for SEO
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content seem attractive is with the use of images.
Recap Friends of Search 2016 #FOS16
A recap of the third edition of Amsterdam based search marketing conference Friends of Search!
Post from Jan-Willem Bobbink
PR Inspired Link Acquisition Techniques for SEO
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
Post from Gordon Campbell
How to capitalize on Voice Search and the death of the keyboard
As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound, the number of users adopting voice search is only increasing, and the technology for understanding humans is advancing as well.
Query Classes
Identifying query classes is one of the most powerful ways to optimize large sites. Understanding query classes allows you to identify both user syntax and intent. I’ve talked for years about query classes but never wrote a post dedicated to them. Until now. Query Classes What are query classes? A query class is a set of […]
Who really won the Super Bowl? A consumer search investigation
Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. When consumers have … read more
Why Sites Shouldn’t Put Nofollow on their Outbound Links
I’ve wanted to blog about this for a while now, but was never quite sure what to say and how to say it. But after being directly affected by it twice recently, I decided “enough is enough”… From what I can see, more and more publishers are seemingly applying rel=”nofollow” on their outbound links, meaning […]
Post from Steve Morgan
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
Five of the most interesting search news stories of the week
While our editor Christopher is busy sunning himself in Miami at SEW Connect, I’m left with the task of this week’s round-up of … read more
Why your current SEO approach isn’t enough
Reporting live from Connect, our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
Which UK sites lost Google visibility in 2015?
We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it’s time to look at … read more
Time To Switch Your Website To HTTPS?
Conversion Killer? Google Chrome is preparing to mark HTTP sites as ‘insecure’ to its users.
Read the full article here Time To Switch Your Website To HTTPS?
Purchase A Complete Site Review
Here’s 8 reasons to buy a Hobo SEO audit today.
© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946
Do 404 Errors Hurt SEO?
Do 404 errors hurt SEO? It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time. There’s one variety of 404 that might be quietly killing your search rankings and traffic. 404 […]
Top Domain Registrars and What It Means to You
The first decision one has to make when registering a new domain is what registrar to choose – and with close to 2,000 registrars existing today, we should be spoilt for choice, right? But the current distribution of existing domains …
Friday Infographic: How Search Works in 2016
Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to ‘update’ and create a new infographic, search in 2016.
Post from Bas van den Beld
A Beginner’s Guide to word2vec AKA What’s the Opposite of Canada?
The idea for writing this post came from a single line in the appendix to a presentation: “what’s the opposite of Canada?”.
Are SEOs focusing on the wrong target?
We spend countless hours examining keywords, traffic volumes, recommended bids, but really what it comes down to is value to the user.
14 most important SEO tasks in order of priority
SEO can be overwhelming. Between local considerations, the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin.
Your WordPress SEO Cheat Sheet
WordPress is an open source CMS that allows for the creation and management of simple websites that tend to work well across all browsers and devices. WordPress actually started out as a blogging platform (similar to Tumblr or Medium), and evolved into a complete CMS in 2003.
How hub pages and internal links are paying off for Mail Online
Combining hub pages for key topics and keywords with a well-planned internal linking can be a very effective SEO strategy.