Replacing Links as a SEO Reporting Metric
Many SEO agencies and freelancers are measured by the number of links they build for clients. Kate Morris thinks this is wrong and gives alternative metrics.
Post from Kate Morris
Link Removals – Gathering & Cleaning The Data
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Link Removals – Gathering & Cleaning The Data appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
WordPress robots.txt Example
The robots.txt file is a very powerful file if you’re working on a site’s SEO, but one that also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed a lot in how…
This post first appeared on Yoast. Whoopity Doo!
Low Effort, Big Return Marketing: Quick Wins for SEO
They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: […]
The post Low Effort, Big Return Marketing: Quick Wins for SEO appeared first on Builtvisible – A Creative Digital Agency.
Brand Social Media Profiles In Google’s Knowledge Graph
Brand Social Media Profiles In Google’s Knowledge Graph: How To Get There & What It Means for Marketers
If you’ve Googled some of your favorite brands lately, you may have noticed something new showing up in the results pages. As of early this year, Google has included brands’ social profiles outside of Google+ within the knowledge graph.…
The post Brand Social Media Profiles In Google’s Knowledge Graph appeared first on SeerInteractive.com.
Google Webmaster Tools: Google Index
This is already the third post in our Google Webmaster Tools series. Last week we’ve written about the Search Appearance section and the Search Traffic section of Google Webmaster Tools. So if you jumped in here, and want to start at the beginning, please read those posts first. Today we’ll be going into the Google…
This post first appeared on Yoast. Whoopity Doo!
Our second eBook: Content SEO
After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke…
This post first appeared on Yoast. Whoopity Doo!
5 Steps to Spotting Keyword Opportunities
The new year is a great time to refresh your SEO campaign. Daniel Bainchini shows us how you can spot good keyword opportunities to focus your SEO efforts on.
Post from Daniel Bianchini
Google Webmaster Tools: Search Traffic
Following Thijs’ article on Search Appearance in Google Webmaster Tools, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search queries and links. In this article, we will explain all that can be found in these…
This post first appeared on Yoast. Whoopity Doo!
#SEOscience Snake Oil vs Solid #CreativeSEO
There is a habit pervading the SEO industry to test all the anecdotal minutiae, rumors from Google, and random “insights” from discussions with Google spokespeople. Jonathan Allen takes a look through the changes you can make around #creativeseo and #seoscience to drive changes to your Google rankings, while using Google guidelines to push seo science.
Post from Jonathan Allen
Google Webmaster Tools: Search Appearance
There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that…
This post first appeared on Yoast. Whoopity Doo!
Local SEO strategy tips from Kristopher Jones
Two weeks ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share…
This post first appeared on Yoast. Whoopity Doo!
How to create the right meta description
Yet another post about meta descriptions, I hear you think. Still, this is one of the issues that we often get support questions about after doing a site review. The thing is that everyone gets the idea, but little of us actually take the time to write a proper meta description for your article of page. Where…
This post first appeared on Yoast. Whoopity Doo!
Google: Make Your 404/410 Pages Work For Users As We Ignore Them
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google: Make Your 404/410 Pages Work For Users As We Ignore Them appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Developing Developing Developing Developing…
My friend Peter Askew recently remarked about the power of “developing domains” to build audiences and achieve success: He was following up on a preior tweet where he showed traffic growth of an older dormant domain he has “revived”. The chart shows significant traffic success: This is what domainers call “development” and what SEO practitioners […]
We Want To Believe
Fake news and images are flourishing and even Snopes can’t hold back the tide of belief. Marketers should be taking notes, not to create their own fake campaigns but to understand the psychology that makes it possible and connect that to digital marketing trends. We Want To Believe Agent Mulder, of the X-Files, was famous for his desire to […]
We Want To Believe is by AJ Kohn, originally posted on Blind Five Year Old.
Mobile SEO in 2015 – Is Your Site Up To Date?
A year and a half ago, I worked with Bridget Randolph to put together a guide to building a mobile site. It takes you through the process of creating a mobile-friendly site, from design to development to analytics.
Google Autocomplete Query Personalization
The other day a friend emailed me asking if I’d ever seen behavior where Google’s autocomplete suggestions would change based on a prior query. I’ve seen search results change based on prior queries but I couldn’t recall the autocomplete suggestions changing in the way he detailed. So I decided to poke around and see what […]
Google Autocomplete Query Personalization is by AJ Kohn, originally posted on Blind Five Year Old.
Optimizing images for SEO
If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d…
This post first appeared on Yoast. Whoopity Doo!
The Penguin Whisperer
Note from Rae: Welcome to the first ever guest appearance by someone in my Rants in Bitchland category. And let me assure you, that takes a special pair of skills combined with a big pair of balls. And Paul Macnamara has both. If you’ve been around any length of time, you’ve likely seen people make […]
The post The Penguin Whisperer appeared first on Sugarrae.