Money on the table: how search data can reveal new revenue opportunities
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience…
Going over to the duck side: a week using DuckDuckGo
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.”
Six ways to improve your micro-targeted long-tail keyword strategy
Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for.
The Converging Worlds of Digital PR and SEO
An integrated digital marketing strategy has become essential to the success of nearly every brand’s online presence. It’s no longer a sustainable option to focus on one element of digital marketing in isolation. After all, an exciting content marketing asset is nothing if no one sees it, so it must always come hand-in-hand with a well planned PR strategy. But does this really mean that the two worlds are colliding and become one and the same?
Post from Hannah Thorpe
What is HTTP/2 and why should we care?
The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2.
Say goodbye to Google: 14 alternative search engines
Say goodbye to Google with these 14 alternative search engines, covering everything from information, images, videos, facts and stats. Oh and Gifs.
Why accessibility is key for search and visibility
If you’re involved with search visibility and SEO, you’ve no doubt thought about all sorts of ways to boost your site up the search rankings. But if your site isn’t web accessible, your efforts will be in vain for one-fifth of your potential visitors.
Stop thinking about long-tail keywords and start focusing on searcher intent
Long-tail keywords have certainly received a heck of a lot of recognition for their value to marketers, but perhaps their time is up.
Google has launched Accelerated Mobile Pages
It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand Side Ads and shutting down its own comparison service, it seems that Google has also launched its Accelerated Mobile Pages project.
Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and US.
What will Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.”
Google is removing all Right Hand Side Ads on SERPs worldwide
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search results pages.
Which US sites lost the most amount of Google visibility in 2015?
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were.
Kelvin Newman on the major search trends of 2016 [podcast]
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report.
Which US sites gained the highest Google visibility in 2015?
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year.
Search engine bias: an analysis from the index
In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias?
How to optimize images for SEO
There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content seem attractive is with the use of images.
Recap Friends of Search 2016 #FOS16
A recap of the third edition of Amsterdam based search marketing conference Friends of Search!
Post from Jan-Willem Bobbink
PR Inspired Link Acquisition Techniques for SEO
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
Post from Gordon Campbell
How to capitalize on Voice Search and the death of the keyboard
As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound, the number of users adopting voice search is only increasing, and the technology for understanding humans is advancing as well.