Yoast Academy: Teach yourself SEO
It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off […]
The post Yoast Academy: Teach yourself SEO appeared first on Yoast.
How to become an SEO expert
Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert […]
The post How to become an SEO expert appeared first on Yoast.
Google Search Console: What the latest updates mean for marketers
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google’s recent announcement of some changes to the platform was very warmly received by the SEO community.
Ask Yoast: Breadcrumbs for products in multiple categories
It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll […]
The post Ask Yoast: Breadcrumbs for products in multiple categories appeared first on Yoast.
What are custom taxonomies in WordPress?
In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to create other groups as well. By creating these custom taxonomies, you’re making your life as a content writer easier. More importantly, you’ll […]
Ask Yoast case study: SEO for local businesses
Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to […]
Why Is Our Home Page Traffic Soft?!
That’s what a retailer client asked me a few days ago. It was odd because before last week, their home page traffic was killing it. But a quick look at the home page traffic in Google Search Analytics looked like a text-book case of “softness”: Besides the double-black-diamond slope, what was really troubling about this […]
The post Why Is Our Home Page Traffic Soft?! appeared first on Local SEO Guide.
Ask Yoast case study: SEO for a quality brand
With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. […]
Ranking your local business #3: Website optimization
This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website […]
JavaScript and SEO: The Difference Between Crawling and Indexing
Crawling and indexing are different things, yet in SEO they are often confused. This can lead to misunderstandings and issues, especially when it comes to JavaScript.
Post from Barry Adams
When SEO Invades Your Privacy…Policy URL
via GIPHY I just discovered this morning that an e-commerce client had changed its privacy policy URL (thanks SEORadar!) but had not bothered to redirect their old privacy policy URL to the new one. I guarantee my in-house client had no idea this change was happening (we do have a lot in common). I imagine […]
The post When SEO Invades Your Privacy…Policy URL appeared first on Local SEO Guide.
Ranking your local business at Google: part 2 of 8
This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. After […]
Ranking your local business at Google: part 1 of 8
Previously, we published an interview with local SEO expert David Mihm on our SEO blog. As a lot of you liked this interview, David and Yoast decided to join forces and publish a series of posts about Local SEO. In this series, David will go over the various aspects that contribute to your local rankings. […]
@Dr_Pete, let’s make a bet on HTTPs sites on Page 1
I would easily take this bet. Today, tomorrow and twice on Sunday. Now, I wasn’t at MozCon, and I didn’t see Dr. Pete’s preso. Just the Twitter stream. So even knowing how Twitter and games of telephone can distort someone’s thesis, I would STILL take this bet. And the reason why is simple, people always […]
The post @Dr_Pete, let’s make a bet on HTTPs sites on Page 1 appeared first on Local SEO Guide.
5 essential aspects of technical SEO you cannot neglect
The art of SEO lies in helping customers find your relevant, helpful content when it would benefit them and then creating a pleasant experience for them while they visit your website. Hence, it is vital that marketers do not neglect their technical SEO. There are a few strategies in particular that we believe brands should be paying close attention to to get their site in front of their competitors.
SEO Radar Is The Prozac of SEO Tools
It’s a bit awkward to write about a company we have an investment in without sounding like a total salesman, but I am going to give it a try. Even if we had no interest in SEO Radar (full disclosure: we do), I’d like to think I’d still be writing this. Cause it saved my […]
The post SEO Radar Is The Prozac of SEO Tools appeared first on Local SEO Guide.
Mobile SEO: the ultimate guide
We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning. It is also the last thing they check before they go to sleep. People use it for everything. It’s huge. Mobile has changed our lives. It has also changed […]
Ask Yoast Case study: SEO for architects
In our Ask Yoast case studies we give SEO advice for websites in a specific market or industry. This time: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as […]
Moving your website to HTTPS / SSL: tips & tricks
In 2014, we decided to switch over to the (now) commonly-used HTTPS to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching. A little backstory Back in 2014 HTTPS became a hot-topic after the Heartbleed […]
SEO for a new website: the very first things to do
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. […]