What does the redirects manager in Yoast SEO do?
The redirects manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirects manager makes everyday website optimization and maintenance a piece of cake. It takes care of all […]
The post What does the redirects manager in Yoast SEO do? appeared first on Yoast.
How to connect Google Search Console to Yoast SEO and fix errors
In our plugin, you can connect Google Search Console to Yoast SEO. This verifies your website for your Google Search Console account and allows you to view your crawl errors. Especially when you have a large site, the number of crawl errors might scare you. In this post, I’ll explain a bit more about crawl […]
The post How to connect Google Search Console to Yoast SEO and fix errors appeared first on Yoast.
Search and SEO in 2018
2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the […]
The post Search and SEO in 2018 appeared first on Yoast.
Ask Yoast: Yoast SEO premium features explained
As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, […]
The post Ask Yoast: Yoast SEO premium features explained appeared first on Yoast.
Ask Yoast case study: SEO for a fashion business
As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site bedivine.com.au, a great example of […]
The post Ask Yoast case study: SEO for a fashion business appeared first on Yoast.
AMP news: Where are we now?
It has been a while since we did a post specifically on AMP. Not sure whether that is because AMP is becoming a common part of the publisher’s toolkit we all use, or that there’s just not that much AMP news to share. I took the liberty to collect some of the recent developments for […]
The post AMP news: Where are we now? appeared first on Yoast.
Measuring mobile site speed with Google Lighthouse
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark […]
The post Measuring mobile site speed with Google Lighthouse appeared first on Yoast.
Ask Yoast: Avoiding duplicate content for multi-regional sites
If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t […]
The post Ask Yoast: Avoiding duplicate content for multi-regional sites appeared first on Yoast.
Ask Yoast: Lower rankings without HTTPS?
Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal. […]
The post Ask Yoast: Lower rankings without HTTPS? appeared first on Yoast.
Create a website with SEO in mind: Technical pointers
After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called […]
The post Create a website with SEO in mind: Technical pointers appeared first on Yoast.
Closing a spider trap: fix crawl inefficiencies
We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix […]
The post Closing a spider trap: fix crawl inefficiencies appeared first on Yoast.
Looking After the Little Technical Details with LittleWarden
One of the hardest problems most site owners face is keeping an eye on all the little details. Is your DNS configured correctly, has there been a substantial change in your robots.txt file? Has your new agency managed your site’s “www” redirects correctly? And so on and so on. Those little details don’t often have […]
The post Looking After the Little Technical Details with LittleWarden appeared first on Builtvisible.
Ask Yoast: www or no www?
If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these […]
The post Ask Yoast: www or no www? appeared first on Yoast.
The Check List for Launching a Site that Most People Forget
Do you want to redesign your site but worried about the time it will take? Use a check list to help launch your site on time and within budget. J Turnbull recently launched her travel blog, Being30.com and shares her tips on a site redesign and migrating to HTTPs.
Post from Jo Turnbull
How to properly delete a page from your site
When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be […]
The post How to properly delete a page from your site appeared first on Yoast.
Ranking your local business part 8: Behavioral Signals
This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for […]
The post Ranking your local business part 8: Behavioral Signals appeared first on Yoast.
Yoast Academy: Teach yourself SEO
It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off […]
The post Yoast Academy: Teach yourself SEO appeared first on Yoast.
How to become an SEO expert
Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert […]
The post How to become an SEO expert appeared first on Yoast.
Google Search Console: What the latest updates mean for marketers
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google’s recent announcement of some changes to the platform was very warmly received by the SEO community.
Ask Yoast: Breadcrumbs for products in multiple categories
It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll […]
The post Ask Yoast: Breadcrumbs for products in multiple categories appeared first on Yoast.