The Converging Worlds of Digital PR and SEO
An integrated digital marketing strategy has become essential to the success of nearly every brand’s online presence. It’s no longer a sustainable option to focus on one element of digital marketing in isolation. After all, an exciting content marketing asset is nothing if no one sees it, so it must always come hand-in-hand with a well planned PR strategy. But does this really mean that the two worlds are colliding and become one and the same?
Post from Hannah Thorpe
Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz
Tool Review: DareBoost Web Performance Analysis
In recent years, load speed has become a hot topic in SEO. Having a fast-loading website is now more important than ever, with Google looking at load speed directly as a ranking signal, as well as numerous implicit signals depending in part on how fast your pages load. Google’s own PageSpeed Insights tool has been […]
Post from Barry Adams
Recap Friends of Search 2016 #FOS16
A recap of the third edition of Amsterdam based search marketing conference Friends of Search!
Post from Jan-Willem Bobbink
State of Yandex SEO 2016
This past spring, State of Digital published “State of Yandex SEO May 2015,” following the announcement of Yandex’s Minusinsk algorithm. The blog, an exclusive with Yandex’s head of search projects, Alexander Sadovsky, addressed all of our questions about the algorithm. There’s now a lot more to share about the state of Yandex SEO in this part II update.
Post from Melissa McDonald
PR Inspired Link Acquisition Techniques for SEO
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
Post from Gordon Campbell
Why Sites Shouldn’t Put Nofollow on their Outbound Links
I’ve wanted to blog about this for a while now, but was never quite sure what to say and how to say it. But after being directly affected by it twice recently, I decided “enough is enough”… From what I can see, more and more publishers are seemingly applying rel=”nofollow” on their outbound links, meaning […]
Post from Steve Morgan
Friday Infographic: How Search Works in 2016
Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to ‘update’ and create a new infographic, search in 2016.
Post from Bas van den Beld
Majestic turns Link Analysis in to a Game
Have you ever wondered if you’re making proper use of your Majestic account? Now you can earn awards while exploring all the tools Majestic has to offer.
Post from Barry Adams
How Language Transforms: Should “SEO” Get a New Name?
SEO is responsible for a great deal of brand traffic and revenue. It’s become more than “Search Engine Optimization”. Should “SEO” get a new a name?
Post from Lisa Williams
The Ultimate Guide to Using LinkRisk
The ultimate 6,000 word guide on using LinkRisk for Link Auditing, Investigation and Monitoring as well as using Peek for Outreach Campaigns!
Post from Samantha Noble
How to prioritse and prepare for the mobilegeddon
April 21st is set to see Google focusing even more heavily on mobile friendliness as a ranking signal. With only a few weeks to go, are you ready for the mobilegeddon?
Post from Kirsty Hulse
The Privacy Debate: Duck Duck Go vs Google
The privacy debate has now been going on for a few years, with its ups and downs. In phases we see more discussion around what Google knows, or what we can find out using Facebook Graph Search. A search engine that tries to play a role in the privacy discussion is Duck Duck Go, who […]
Post from Bas van den Beld
What is SEO and what it is not. A rant
It’s time for a rant in defense of SEO. Too many people talk about what SEO is, without really knowing it. It is time to dot the I’s and cross the T’s. Gianluca Fiorelli shares his view.
Post from Gianluca Fiorelli
The Second Pillar of SEO: Relevance
Making your webpages relevant for specific search terms is about more than just optimising title tags and body content. Barry Adams looks at some advanced aspects of on-page SEO.
Post from Barry Adams
The CMS SEO Requirements Checklist – 2015 Edition
If your business migrating to a new CMS? It’s key to assess and take into consideration the different elements that will need to be optimized during an SEO process when choosing a CMS -beyond those related to the required web publishing functionality.
Post from Aleyda Solis
Answers and Apps: Trends at SMX West
SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.
Post from Kate Morris
From Travel to Training via Some Dodgy Links
The lines between good PR and paid link inclusions are often blurred. Claire Thompson explores the issue and provides some insights for journalists, PR and SEO professionals to keep in mind when paying for link inclusions in high profile publications.
Post from Claire Thompson
Shortlist announced for European Search Awards 2015
The shortlist with nominees for the European Searchawards have been announced.
Post from Samantha Noble
SEO Forecasting: How the SEO Professionals Feel
SEO Professionals talk about their thoughts around SEO Forecasting: is it worth it? Is it important enough?
Post from Kirsty Hulse