PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.
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Machine Learning With AdWords Scripts And Google Prediction API
In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.
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How To Track Your AdWords Competitors Over Time Using Auction Insights
Former Googler Daniel Gilbert shows you how to turn the static AdWords Auction Insights data into a report that tracks your closest competitors over time.
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Google’s Steady Gains In Paid Search Location Tracking A Win-Win
Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.
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Bing Ads Power Tools: Ad Insights
Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing Ads.
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5 PPC Testing Myths & Mistakes: How To Avoid Them!
Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again.
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First-Party Data And Search
What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions.
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3 Awesome Things You Can Do With The AdWords Dimensions Tab
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
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The Inside Scoop On AdWords Ad Rotation
Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy.
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Need To Grow Your PPC Account? Look To The Search Queries
Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more.
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The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
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Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
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4 Super Smart Rising Stars In PPC Marketing To Read & Follow
Many of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner.
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Taming The Beast Of The Messy Enterprise SEM Campaign
Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand.
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More Hardcore A/B Testing: V2 Of The Free AdWords Script
After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.
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Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
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Understanding How Your Brand Drives Google Shopping Campaign Traffic
Separating brand from non-brand traffic is not as straightforward in Google Shopping as it is for standard AdWords text ads, but columnist Mark Ballard has a solution.
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The Shifting World Of Search: Predictions For 2015 And Beyond
As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs.
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Heal’s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping
E-commerce sites can greatly benefit by switching from regular search text ads to Google Shopping ads, as demonstrated by columnist Rebekah Schelfhout’s case study.
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The Hardest AdWords Quiz You’ll Ever Take
You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz!
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