From waste to win: watch how a simple change affects AdWords performance
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine…
International PPC: How to deal with currency fluctuations
If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you.
The post International PPC: How to deal wit…
A century of celebrating Mom: smart ad strategies for the mother of all holidays
Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers.
The post A century of celebrating Mom: smart ad strategies for the mother of all holidays appe…
3 upcoming trends in paid search
What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
The post 3 upcoming trends in paid search appeared first on Search Engine Land.
Please visit Search Engine L…
The state of cross-channel paid search, part 3: SEM & display
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results.
The post The state of cross-channel paid search, part 3: SEM &…
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
The post Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) appear…
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
The post New benchmarks: Google AdWords cost per acquisition across 20 industries [study] appeared…
5 dos and don’ts of managing a new international PPC account
Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge.
The post 5 dos and don’ts of managing a new international PPC account appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
The post Google’s right-side Adpocalypse: What really…
Please visit Search Engine Land for the full article.
Get up close with PPC KPIs to improve your performance
What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics.
The post Get up close with PPC KPIs to improve your performance appeared first …
How advertisers should repond to fewer ads showing on Google
Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.
The post How advertisers should repond to fewer ads showing on Google ap…
Send AdWords alerts directly to Slack with this AdWords script library
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
The post Send AdWords alerts directly to Slack with this AdWords script library appeared…
Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
The post Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) ap…
Reverse-engineering AdWords Quality Score factors
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
The post Reve…
The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
The post The great account structure debate at SMX West 2016 appeared first on Search…
Why Copying Campaigns Between Search Engines Misses Opportunities
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing.
The post Why Copying Campaigns Between Search Engines Misses Opportunities appeared first on S…
How New & Existing Customers Interact With Your Paid Search Ads Differently
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.
The post How New & Existing Customers Interact With Your Paid Search Ads Differently appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How To Grow Online Market Share Without Increasing Your PPC Budget
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.
The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Searc…
Google’s Take On The Recent Changes To The Results Page
Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.
The post Google’s Take On The Recent Changes To The Results Page appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Customer Match: Common Questions & How To Answer Them
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.
The post Customer Match: Common Questions & How To Answer Them appeared first …