Friday Commentary: Brands should consider customising their AdTech stack
These days, a CMO of a big brand depends on many different AdTech solutions to deliver their Online Advertising program. Where to start? Laurent Boninfante talks about this on our latest Friday Commentary.
Post from Laurent Boninfante on State of Digital
Friday Commentary: Brands should consider customising their AdTech stack
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don’t have enough time. The very natural outcomes is this ask of us: “Can you make it […]
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF! is a post from: Occam’s Razor by Avinash Kaushik
Rand Fishkin: “SEO can’t Operate well in a Silo Anymore”
Bas van den Beld interviews Rand Fishkin on the State of Digital Marketing. With actionable tips, IMEC Lab research and much more
Post from Bas van den Beld on State of Digital
Rand Fishkin: “SEO can’t Operate well in a Silo Anymore”
Friday Commentary: Why a Fear of Failure Might be Holding Back Your Marketing Success
The problem with modern day marketing is that, under increasing pressure to get results, we’re often too scared to fail in order to achieve success. But being scared in a digital era is not the best approach. Taking away that fear of failure, you open up much greater potential rewards. Kevin Gibbons explains in this weeks Friday Commentary how a CMO should look at these things and act.
Post from Kevin Gibbons on State of Digital
Friday Commentary: Why a Fear of Failure Might be Holding Back Your Marketing Success
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I’d requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash’s typical day like? […]
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered is a post from: Occam’s Razor by Avinash Kaushik
The 3 Habits of Highly Effective Online Marketers – What you can learn from Google #SMX Munich
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google. He shares his most valuable lessons learned.
Post from Guestpost on State of Digital
The 3 Habits of Highly Effective Online Marketers – What you can learn from Google #SMX Munich
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible […]
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies is a post from: Occam’s Razor by Avinash Kaushik
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. […]
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++ is a post from: Occam’s Razor by Avinash Kaushik
Friday Commentary: Boutique or Broad? Finding your perfect agency partner
A CMO usually struggles with making the right choices for agencies. Finding the perfect agency is more than just choosing a type of agency. Andrew Girdwood explains.
Post from Andrew Girdwood on State of Digital
Friday Commentary: Boutique or Broad? Finding your perfect agency partner
YouTube Marketing And Analytics: A Primer For Magnificient Success
YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool […]
YouTube Marketing And Analytics: A Primer For Magnificient Success is a post from: Occam’s Razor by Avinash Kaushik
The Two Faces of PR: Traditional Versus Digital
In the last year, we have seen the two faces of PR battle it out: traditional versus digital. As PRs, we have all asked ourselves whether traditional PR is still relevant in today’s digitally dominated business landscape.
Post from Jodie Harris on State of Digital
The Two Faces of PR: Traditional Versus Digital
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization’s bottom-line. A part of reason for this mis-match in value delivered is that there […]
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture is a post from: Occam’s Razor by Avinash Kaushik
The hidden secrets of Marketing
Gianluca Fiorelli provides a very special look at predictions for 2014, with a special featuring the NSA, Google and more.
Post from Gianluca Fiorelli on State of Digital
The hidden secrets of Marketing
Who Predicted 2013 Best: Mashable, Hubspot or E-Consultancy?
Which sites had the best predictions early 2013 about what the digital marketing year would bring? We figured it out.
Post from Bas van den Beld on State of Digital
Who Predicted 2013 Best: Mashable, Hubspot or E-Consultancy?
How Record Labels Must Adapt Their Online Marketing Strategy in 2014
Marcus Taylor has spent a lot of time on various sides of music marketing and shares his factors separating those artists who are currently leading the way in digital marketing in the music industry, from those who are lagging behind.
Post from Marcus Taylor on State of Digital
How Record Labels Must Adapt Their Online Marketing Strategy in 2014
Digital Marketing in Sports: Cristiano Ronaldo Wins
Cristiano Ronaldo has more followers than Lionel Messi on Twitter, but does that make him more important? A look at Digital Marketing in sports.
Post from Bas van den Beld on State of Digital
Digital Marketing in Sports: Cristiano Ronaldo Wins
Digital Marketing And Analytics: Two Ladders For Magnificent Success
The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated […]
Digital Marketing And Analytics: Two Ladders For Magnificent Success is a post from: Occam’s Razor by Avinash Kaushik
SES Becomes Clickz Live: Moving Away from Search or Breaking Down Silos?
The SES Conferences rebrand to Clickz Live, another sign of the search industry moving closer to the general digital marketing industry. An analysis.
Post from Bas van den Beld on State of Digital
SES Becomes Clickz Live: Moving Away from Search or Breaking Down Silos?
We Need To Talk About…. Demand Side Platforms
In its former life, our illustrious blog always predominately focused on the specifics and search marketing. Since broadening our focus to the world of digital marketing, contributors and editors have been paving the way for greater insight across the spectrum of channels. A big area as yet relatively undiscussed is that of display advertising. This […]
Post from Annabel Hodges on State of Digital
We Need To Talk About…. Demand Side Platforms
Don’t Hire a Director of SEO
A director level position should not just be focused on SEO any longer, it should be more online marketing focused with SEO as just a small part of that.
Post from Kate Morris on State of Digital
Don’t Hire a Director of SEO