Podcast SEO 101: How to optimize your podcast for search engines
Google announced that podcasts will start showing up in SERPs. “Podcast SEO” is a great opportunity to build an audience through search traffic.
The post Podcast SEO 101: How to optimize your podcast for search engines appeared first on Search Engine Watch.
The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.
The post The fall of ad copy, long live ad copy appeared first on Search Engine Watch.
Nine types of meta descriptions that win more clicks
I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they could do better.
The post Nine types of meta descriptions that win more clicks appeared first on Search Engine Watch.
Should you hire a content agency, or keep resource in-house?
As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument has raged on for decades, and there are strong arguments for both in-house and agency staff leading strategy and execution. This article will serve as a decision making guide […]
The post Should you hire a content agency, or keep resource in-house? appeared first on Builtvisible.
Study: How to use domain authority for digital PR and content marketing
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types we received from writers at these publishers.
The post Study: How to use domain authority for digital PR and content marketing appeared first on Search Engine Watch.
How to check for duplicate content to improve your site’s SEO
What is considered duplicate content? What steps can you take to make sure it doesn’t hamper your SEO efforts? Pressing SEO questions answered.
The post How to check for duplicate content to improve your site’s SEO appeared first on Search Engine Watch.
SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.
The post SEO case study: How Venngage turned search into their primary lead source appeared first on Search Engine Watch.
Three ideas to create a high-converting product page
We reviewed the best practices of ecommerce leaders and success stories of smaller merchants. Three life hacks to make product pages convert more visitors.
The post Three ideas to create a high-converting product page appeared first on Search Engine Watch.
SEO writing guide: From keyword to content brief
How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots listed.
The post SEO writing guide: From keyword to content brief appeared first on Search Engine Watch.
Three fundamental factors in the production of link-building content
I’ve analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of their expectations.
The post Three fundamental factors in the production of link-building content appeared first on Search Engine Watch.
Seven ways content creators can stop the spread of fake news
Fake news seems to be everywhere but as content creators we have the power and responsibility to tackle it head on. Studies have found that on Twitter, a false story will reach 1,500 people 6 times quicker than a true story. False stories were 70 percent more likely to earn a retweet than verified news. […]
The post Seven ways content creators can stop the spread of fake news appeared first on Builtvisible.
How to conduct a branded search audit
Detailed guide to conducting a branded search audit, identifying areas of concern, and making improvements. Lots of examples included.
The post How to conduct a branded search audit appeared first on Search Engine Watch.
How to write SEO-friendly alt text for your images
Alt text for images is an important piece of the SEO puzzle and a great area of opportunity for marketers. Ways to create search engine friendly alt text.
The post How to write SEO-friendly alt text for your images appeared first on Search Engine Watch.
Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
The post Survey: Less than 10% of marketers to focus on Digital PR in 2019 appeared first on Search Engine Watch.
How to perfectly balance affiliate marketing and SEO
SEO and affiliate marketing can work in perfect alignment if you strategically balance your efforts. Tips to align the two aspects of your business.
The post How to perfectly balance affiliate marketing and SEO appeared first on Search Engine Watch.
Six ways to find your target audience
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry Attracting new clients through informative content Attaining more traffic […]
The post Six ways to find your target audience appeared first on Builtvisible.
Visual content creation tools for stunning social media campaigns
Image content can increase subscription users by up to 329%. Five of the most fantastic visual content creation design tools.
The post Visual content creation tools for stunning social media campaigns appeared first on Search Engine Watch.
Social media: How does it affect SEO?
It’s not the actual social activity that matters, but what happens as a result of that activity. Three ways to harness the power of social media for SEO.
The post Social media: How does it affect SEO? appeared first on Search Engine Watch.
Justifying your content investment with analytics
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have a clear understanding of how and where your content is adding value lies not in producing in more content, but in developing a […]
The post Justifying your content investment with analytics appeared first on Builtvisible.
10 on-page SEO essentials: Crafting the perfect piece of content
Creating compelling content in today’s day and age can be tough. Complete overview to on-page SEO essentials to provide a rich content experience.
The post 10 on-page SEO essentials: Crafting the perfect piece of content appeared first on Search Engine Watch.