Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google.
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Ideas that work (and how to have them)
I hate to tell you, but you can’t just ‘have ideas’. You can only create conditions conducive to having good ideas by equipping yourself with as much intellectual ammunition as possible and keeping those creative muscles well exercised. Steve Jobs said, ‘creativity is just connecting things’ and that’s exactly what having ideas is in its […]
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Research: The most common SEO errors
Every year our team analyzes site audit results of our users to find out the most common SEO errors. Light shed on the results we’ve got for last year.
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Delete your pages and rank higher in search – Index bloat and technical optimization 2019
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? Lots of points covered with screenshots.
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Four cool keyword research tools you can use for free now
Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking opportunities, persona building, competitive research, product development, and more.
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How to grab featured snippet rankings with zero link building effort
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included.
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Getting started with outreach
Welcome to our six-part outreach blog series – a breakdown of our whitepaper, the Builtvisible complete guide to outreach, which you can download in full here. Part one in the series is all about how to begin your outreach journey, understanding content and the different types of hooks and angles. What is outreach and why […]
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Ten ways to pump out a stream of great content without burning out
Producing a constant stream of content can be exhausting without running out of ideas. How do you keep up with all the content you need to produce?
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Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
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How YMYL Websites Can Improve E-A-T
Google constantly updates its search algorithms without warning or fanfare. Rankings go up, rankings go down, but Google rarely shares more than the odd cryptic Tweet meant to put the minds of webmasters at ease. Over the past year or so, algorithm updates have increasingly rewarded websites that demonstrate expertise, authoritativeness and trustworthiness (E-A-T) through […]
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Five tips to create an SEO-friendly FAQ page
FAQs improve SEO rankings as Google values your website for providing all the information needed to take an educated decision. Five ways to get it right.
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How to care in content marketing, conscientiously
After analysing over 100,000 stories written by children for its annual writing competition, Oxford Dictionaries for Children announced that its word of 2018 was ‘plastic.’ Not long before this, David Attenborough had enrapt audiences with a warning about the devastating effect our global plastic consumption has on marine life in ‘Blue Planet II.’ The above […]
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Podcast SEO 101: How to optimize your podcast for search engines
Google announced that podcasts will start showing up in SERPs. “Podcast SEO” is a great opportunity to build an audience through search traffic.
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The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.
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Nine types of meta descriptions that win more clicks
I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they could do better.
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Should you hire a content agency, or keep resource in-house?
As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument has raged on for decades, and there are strong arguments for both in-house and agency staff leading strategy and execution. This article will serve as a decision making guide […]
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Study: How to use domain authority for digital PR and content marketing
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types we received from writers at these publishers.
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How to check for duplicate content to improve your site’s SEO
What is considered duplicate content? What steps can you take to make sure it doesn’t hamper your SEO efforts? Pressing SEO questions answered.
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SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.
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Three ideas to create a high-converting product page
We reviewed the best practices of ecommerce leaders and success stories of smaller merchants. Three life hacks to make product pages convert more visitors.
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