The customer journey and the types of content to produce at every stage
With the ever-increasing volume of new digital touchpoints increasing every year, marketers across sectors are grappling with how to reach audiences with the right content in the right place at the right time. The customer journey The customer journey is the path travelled by a customer from the point of first awareness through the multitude […]
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How to secure links and coverage reactively
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the purposes of developing relevant content and building links. This blog post discusses the tools that make catching up with the relentless news beat easier. […]
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Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new engines and ad formats.
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From clicks to conversion: 12 ways to improve your product page performance
If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only place that this can happen – where your site’s users can become customers. This is why it’s always astounding when brands don’t put in the proper legwork to make […]
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Four ways your brand can make the most out of social media
Almost half of the world’s population is now active on some form of social network. The opportunity for your socially-sharable content to reach a large and relevant audience is gargantuan. But it also means that the way your brand interacts with its audience carries a lot of weight. Without a presence on social media, a […]
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Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google.
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Ideas that work (and how to have them)
I hate to tell you, but you can’t just ‘have ideas’. You can only create conditions conducive to having good ideas by equipping yourself with as much intellectual ammunition as possible and keeping those creative muscles well exercised. Steve Jobs said, ‘creativity is just connecting things’ and that’s exactly what having ideas is in its […]
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Research: The most common SEO errors
Every year our team analyzes site audit results of our users to find out the most common SEO errors. Light shed on the results we’ve got for last year.
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Delete your pages and rank higher in search – Index bloat and technical optimization 2019
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? Lots of points covered with screenshots.
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Four cool keyword research tools you can use for free now
Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking opportunities, persona building, competitive research, product development, and more.
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How to grab featured snippet rankings with zero link building effort
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included.
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Getting started with outreach
Welcome to our six-part outreach blog series – a breakdown of our whitepaper, the Builtvisible complete guide to outreach, which you can download in full here. Part one in the series is all about how to begin your outreach journey, understanding content and the different types of hooks and angles. What is outreach and why […]
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Ten ways to pump out a stream of great content without burning out
Producing a constant stream of content can be exhausting without running out of ideas. How do you keep up with all the content you need to produce?
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Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
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How YMYL Websites Can Improve E-A-T
Google constantly updates its search algorithms without warning or fanfare. Rankings go up, rankings go down, but Google rarely shares more than the odd cryptic Tweet meant to put the minds of webmasters at ease. Over the past year or so, algorithm updates have increasingly rewarded websites that demonstrate expertise, authoritativeness and trustworthiness (E-A-T) through […]
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Five tips to create an SEO-friendly FAQ page
FAQs improve SEO rankings as Google values your website for providing all the information needed to take an educated decision. Five ways to get it right.
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How to care in content marketing, conscientiously
After analysing over 100,000 stories written by children for its annual writing competition, Oxford Dictionaries for Children announced that its word of 2018 was ‘plastic.’ Not long before this, David Attenborough had enrapt audiences with a warning about the devastating effect our global plastic consumption has on marine life in ‘Blue Planet II.’ The above […]
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Podcast SEO 101: How to optimize your podcast for search engines
Google announced that podcasts will start showing up in SERPs. “Podcast SEO” is a great opportunity to build an audience through search traffic.
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The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.
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Nine types of meta descriptions that win more clicks
I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they could do better.
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