How to create an SEO strategy for website redesign and migration
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
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Pre-made calendar with over 300 holidays to help plan editorial content
Looking for a holiday calendar to help plan editorial or social media content? Here’s a calendar with more than 300 holidays to give you ideas and inspo.
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Beyond link quantity: four ways content contributes to your brand
“How many links will this campaign receive?” “Can you guarantee X number of links?” These are questions that frequent the inboxes and client catchups of content marketers and digital PR professionals everywhere. The measurable KPI of links generated usually steals top spot at every stage of the campaign process from a client’s perspective, with content […]
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Creating SEO-friendly how-to content
Creating SEO-friendly how-to content is a good way to engage your audience, fuel SEO, and take on the customer journey from brand awareness to sales.
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Four steps to create an effective content marketing strategy for your eShop
Four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales.
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7 Essential Skills for Content Marketers
This article explains the skills that content marketers should learn and hone to develop a successful career in the industry […]
Post from Helen Brooks
7 Essential Skills for Content Marketers
This article explains the skills that content marketers should learn and hone to develop a successful career in the industry Inbound marketing is fast-paced; rapidly shifting trends and technological capabilities are part of the reason it is such an appealing career. But there is more to content marketing than writing articles, creating memes and scripting videos. To become an invaluable asset to the marketing team, content marketers need to be strategic, analytical and resilient. Skills for content marketers Here are seven essential skills for content marketers to achieve success and personal growth: 1. Get to grips with basic SEO This…
Post from Helen Brooks
Three tips for Q4 ad copy and messaging
Early Q4 is a prime testing time. Best practices for ad copy testing and messaging dissemination across Facebook, Instagram, and Google.
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YouTube optimization and intent: Q&A with goop’s Courtney Messerli
Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video intent.
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From SEO to CMO: Self driving technology and the path to C-Suite
What if some parts of your SEO could run on autopilot? Last week BrightEdge Autopilot was announced to automate SEO tasks. More on Self-driving technology.
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Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.
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How to write landing page copy that converts like crazy
Businesses that use 10 to 15 landing pages experience up to 55% more leads. Seven landing page copy techniques that boost conversion rates.
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The Transformation of Search Summit 2019: Speakers, agenda, FAQ
The Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Microsoft.
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How to improve SEO using data science
Data science focuses on eliminating guesswork from SEO. Brands like Airbnb and Netflix are doing it and so can you. Tips to improve SEO using data science.
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Four ways to use marketing feedback loop to optimize SEO efforts
A marketing feedback loop is when a business uses responses they get from a campaign or product on the social web. Ways to identify and use it to improve SEO.
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Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.
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How to pitch to top online publishers: 10 Exclusive survey insights
We surveyed 500+ online writers and editors from the New York Times, CNN, Cosmopolitan, and Mashable. 10 key insights to pitch to top online publishers.
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Why creating complete content helps you rank
Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack of reasons – links and keyword optimisation being the obvious two. There is, however, a less talked about method that’s about to get the airtime it deserves. You don’t […]
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Six beloved content marketing tools recommended by the pros
New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included.
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Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
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