Creating content that doesn’t compete with your eCommerce pages
For eCommerce sites, editorial content can be a fantastic way to attract new customers, build loyalty and showcase your product offerings in exciting ways. One common challenge that can quickly crop up though, is that of duplicate content where blog posts and product pages start targeting the same terms. Planning and creating well thought out, […]
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How to Get a Content Idea Signed Off
High-quality content marketing will always be in demand, and good content can hit every stage of the sales funnel. Whilst many in-house teams have invested in their content marketing capabilities, most digital marketing agencies are still at the forefront of helping brands reach their audiences.
Creative marketers often learn quickly that coming up with a top idea is only half the battle. The other, and much harder battle, is gaining approval from the client, and to gain their buy-in on how great your idea is and why it will work.
Post from Alex Jones
How to Lay the Groundwork for Creativity in a Busy Digital Agency
Creativity within a busy agency environment is not easy. Anything you can do to improve conditions and encourage the creative process will benefit your company and your clients.
Post from Sean Potter
Four initiatives B2Bs must tackle now to win in 2020
While ecommerce businesses are amidst holiday season craziness here are a few things that B2B businesses must consider and refresh before 2020 gets here.
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Going international: How to make your WordPress site globally friendly
When it comes to your WordPress site, you expect it to possess the maximum global reach. Tips and suggested plugins to set your site for international SEO.
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12 Email marketing best practices for sales
Email marketing is one marketing tool that remains powerful even after all these years. A roundup of effective tactics with examples.
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How to create an SEO strategy for website redesign and migration
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
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Pre-made calendar with over 300 holidays to help plan editorial content
Looking for a holiday calendar to help plan editorial or social media content? Here’s a calendar with more than 300 holidays to give you ideas and inspo.
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Beyond link quantity: four ways content contributes to your brand
“How many links will this campaign receive?” “Can you guarantee X number of links?” These are questions that frequent the inboxes and client catchups of content marketers and digital PR professionals everywhere. The measurable KPI of links generated usually steals top spot at every stage of the campaign process from a client’s perspective, with content […]
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Creating SEO-friendly how-to content
Creating SEO-friendly how-to content is a good way to engage your audience, fuel SEO, and take on the customer journey from brand awareness to sales.
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Four steps to create an effective content marketing strategy for your eShop
Four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales.
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7 Essential Skills for Content Marketers
This article explains the skills that content marketers should learn and hone to develop a successful career in the industry […]
Post from Helen Brooks
7 Essential Skills for Content Marketers
This article explains the skills that content marketers should learn and hone to develop a successful career in the industry Inbound marketing is fast-paced; rapidly shifting trends and technological capabilities are part of the reason it is such an appealing career. But there is more to content marketing than writing articles, creating memes and scripting videos. To become an invaluable asset to the marketing team, content marketers need to be strategic, analytical and resilient. Skills for content marketers Here are seven essential skills for content marketers to achieve success and personal growth: 1. Get to grips with basic SEO This…
Post from Helen Brooks
Three tips for Q4 ad copy and messaging
Early Q4 is a prime testing time. Best practices for ad copy testing and messaging dissemination across Facebook, Instagram, and Google.
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YouTube optimization and intent: Q&A with goop’s Courtney Messerli
Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video intent.
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From SEO to CMO: Self driving technology and the path to C-Suite
What if some parts of your SEO could run on autopilot? Last week BrightEdge Autopilot was announced to automate SEO tasks. More on Self-driving technology.
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Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.
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How to write landing page copy that converts like crazy
Businesses that use 10 to 15 landing pages experience up to 55% more leads. Seven landing page copy techniques that boost conversion rates.
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The Transformation of Search Summit 2019: Speakers, agenda, FAQ
The Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Microsoft.
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How to improve SEO using data science
Data science focuses on eliminating guesswork from SEO. Brands like Airbnb and Netflix are doing it and so can you. Tips to improve SEO using data science.
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