Five SEO content types to power and grow your business through 2020
Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value.
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How to manage a high-performing content marketing team
Kevin Payne shows you the exact steps and tips to build and manage your own high-performing content marketing team.
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How to use headlines to help create and optimize content
Fractl’s Growth Specialist shares a guide on how to optimize content through effective headlines. It covers how you can frame, promote, pitch, and sell your content.
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Is Content Syndication Your Secret Weapon to Successful PR?
In this post, we will explain the theory behind content syndication, Google’s own stance, and the benefits it can bring to your business.
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How to create social media content that builds your brand
While your current social media content and strategy may have worked for the past five years, the next year might look different. Tips to empower your brand and build connections.
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10 Advanced SEO tactics to drive more traffic to your website
Founder of Digital Ducats Inc. shares 10 advanced SEO tactics to add to your toolbox for driving traffic and maximizing the traffic to your website.
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How the global lockdown is changing user behavior and digital consumption
People have become more open to video content, online shopping, e-learning, and more. Observations of how global lockdown is changing user behavior.
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The perfect SEO recipe to survive COVID-19 and the May core update
Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. Bon apetit.
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Leveraging your existing knowledge to create new content
Where to look for content ideas I’ve written about how to have ideas in the past, but where the previous post focuses on coming up with ideas from scratch, here we’re focusing on where to find the useful and relevant information you already have which can be turned it into content. Content ideas could be […]
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Leveraging your existing knowledge to create new content
Countless businesses have been impacted by the current climate, putting a halt on business as usual. But this can bring with it opportunities – by refocusing your mindset, strategy and schedule on showcasing your knowledge around your products or services and highlighting their usefulness, you can turn this period of downtime into adding value to […]
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7 ways to maximise your existing content
If you’re looking to increase the visibility of your brand, but are short on time and resource, there’s no need to spend hours creating reams of new content. Freshening up and remarketing your back catalogue of existing content has a similar effect and can increase visibility, generate leads and convert more customers in just the […]
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Why these three content types are winning quarantine season
Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and personal examples of how Directive has performed in quarantimes.
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How writers can optimize content for a variety of search engines
UK Linkology’s Content Marketing Manager walks you through the complex process of optimizing content for search engines beyond Google – Bing, DuckDuckGo, Ask.com, and more.
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Google trends in COVID-19 times and how to use them in your content strategy
Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy.
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Maximise outreach potential beyond links with integrated campaigns
Imagine if Google announced that links were no longer an SEO ranking factor and therefore wouldn’t carry any form of value. How would this impact your strategy? A knee jerk response might be to downgrade content as a priority. But once you’ve taken off your SEO goggles, you’ll likely ask yourself what other uses content […]
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Why content campaigns need to be surprising to earn top-tier press
How do you know if your content is worthy of being viral? Fractl’s Brand Relationship Manager, Domenica D’Ottavio shares key ingredients of successful content campaigns with examples.
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Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business
Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.
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Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us
Fractl’s Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other B2B and B2C businesses.
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Five ways a CRM system improves SEO results
A CRM system aligns perfectly with the goals of an effective SEO strategy. More on data insights, customer experience, content creation, and more.
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How to Communicate Through Digital PR During, and Post-Pandemic
Is there such a thing as a PR Pandemic Strategy? Well yes, but it’s likely to feed into a wider business strategy. In this advice article, Alex Jones talks about and offers actionable insights into making the most of your digital PR, during and post-pandemic.
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